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In the modern web, Google and Facebook are the feudal lords and people are the peasants — at least when it comes to control of the photos, comments, 'likes' and other data that each person posts online.

"The users contribute their own content to you for free. You sell it back to them with banner ads put on there. And on top of that, you spy on them to gather profiling data," says Michiel de Jong, of the Unhosted project to decentralise user data.

As your friends talk to each other, they feed Facebook data about how information flows between its users. It's likely that your friends will have their own friends and will talk to them as well. Every time these first- and second-level contacts interact, it gives Facebook more pointers to where you fit within your network. To you, it's a bunch of your mates; to Facebook, it's an expanding cloud of data to be harvested.

Facebook Updates Open Graph, Lets You Share EVERYTHING You Do Steve Kovach | Sep. 22, 2011, 1:53 PM | 3,626 | 3 A A A   x Email Article From To Email Sent! You have successfully emailed the post. inShare30 See Also: Eight Fascinating People You'll See At IGNITION THE MICROSOFT INVESTOR: Microsoft Could Play Kingmaker In Potential Yahoo Sale Facebook Users Are About To Riot Over Massive

Facebook announced the latest addition to the social graph. Instead of "liking" objects, you can participate in events. That means watching movies, going on trips, reading a book, whatever

Everything shows up in the new ticker, the real-time update list in the upper right corner. Zuck says this will make it possible for people to develop social apps based on the acitivities people do. Starting with media: movies, music, news, books, etc.

Ze Frank: Star.me is a cross between a social network and a social game that provides a playground for people to have more fun with their friends. We are in the midst of a major shift in media industry where social engagement is the new currency and real interactions are replacing impressions and clicks. That’s what I have been focused on for years, play and participation, and star.me is a distilled version of that thinking. Plus it’s super fun

Star.me boasts 20,000 users and is “growing fast!”, there have been 117,000 mini missions answered, 70,000 stars sent, and 84% of all users have contributed content. That’s engagement.

More and more social networks are offering geolocation. How does a person keep up without joining every service under the sun? A Palo Alto, CA-based startup called Ban.jo hopes to become geo-location central by allowing iPhone or Android mobile users to see who’s nearby, no matter what social network they may be using. Ban.jo founder Damien Patton, who launched the free app at the end of June, says it has already been downloaded in over 100 countries. He wants to make all geolocation services more useful to more people by eliminating the barrier of having to sign up on a case-by-case basis. So far, Ban.jo users can see the locations of people who have declared their locations via Twitter, Foursquare, Gowalla, or Facebook.

Third Eye, a new free Android game from Viewdle, uses a combination of augmented reality and facial recognition technology to make a whole new kind of mobile game.

Basically, everybody is either a Vampire or a Slayer and this "relic"--the Third Eye--can tell you which category you fall into by reading your "faceprint." You might be familiar with Viewdle's other Android app, SocialCamera, which uses facial recognition to automatically tag photos of your friends. The objective of the first part of Third Eye is to build your army and establish alliances. The second and third parts, which will come out later this year, pits your assembled clans against one another in all-out war.

Next, you'll want to start recruiting people for your army. Third Eye uses the same facial algorithm on your friends (or random strangers, if you're bold) to identify if they are a vampire or a slayer. You simply hold your phone up toward their face and the app will scan it to determine their fate. If they're a slayer and you're a vampire, you can either "Feed" aka suck their blood or "Ghoulify" and make them join your army.

Foursquare CEO Dennis Crowley doesn’t think that you should have to open up a mobile app to interact with it. I caught up with Crowley a couple days ago at the Web 2.0 Summit, where he was a speaker. In the video interview above, he compares Foursquare’s newest feature called Radar to the Siri personal assistant on the new iPhone 4S. For Crowley, it’s all about getting mobile apps to push relevant information out to you at exactly the right place and time. “If you have a problem to solve with your phone, you don’t have to go to the search box.”

Radar taps into Foursquare’s Explore recommendations and pushes them out to you automatically via notifications. “What we have been doing with Radar is finding a way for people to use the app really without having to actually use it,” says Crowley. It runs Explore in the background, which tells you when you are near a place on your to-do list, where someone you know has left a tip, or where a lot of your friends are at that moment. Siri is similar in that it pushes out reminders and other information to you without you having to tap on the screen.

In part II of this interview, coming up, Crowley talks about how Radar fits into his overall strategy and plans to make money.

What with self-driving cars and such like, Eric Schmidt is not averse to some blue-sky thinking. But one new prediction may be a moonshot too far.

“By the summer of 2012, the majority of the televisions you see in stores will have Google (NSDQ: GOOG) TV embedded in it,” Schmidt said on stage at the Le Web conference.

The whole connected TV space will explode in 2012, as more new TVs ship with internet connectivity, bringing new content services to the living room. The on-screen gateway to that room is up for grabs.

So, HP is now distancing itself from webOS under the guise of making it open source. It presumably could not find a company willing to buy the platform so now it is taking the only avenue that is available. HP now has very little way to make money off of webOS. As a licensed open source project, it is not going to be able to sell licenses to the platform, the way Microsoft does with Windows Phone. Nor does it have Google's clout in the advertising world to monetize webOS the way Android does. HP must pin its hope on the notion that developers, OEMs and carriers will pay HP for its software and cloud services in the development of webOS applications.

Herein lays the problem. As an open source project, developers will be able to choose whatever cloud and development tools they want. The fact that webOS is so closely tied to the Web does not help either because there are a variety of solutions to make HTML5 Web apps outside of HP. From the startup realm with companies like appMobi, Sencha, Appcelerator to enterprise developer companies like IBM and SAP, HP has no way to tie the development process to itself in an open source environment. Google has accepted this fact and lets the Android ecosystem do as it pleases because as long as people have Android devices in their hands, Google stands to make money from when and how they use the Web and native apps on the device.

PayPal’s first retail tests of its in-store payment system is happening at Home Depot, the payment company acknowledged last week. But the bigger test will be ensuring that many more retailers and merchants are in a position to easily integrate PayPal’s system as it looks to roll out its offering this year.

PayPal is taking a big step forward by partnering with AJB Software Designs, which helps connect the point of sale terminals at many tier-one retailers to payment processors and financial institutions. AJB is now incorporating PayPal’s mobile payment system into its framework and building out a specific PayPal interface, which will allow PayPal users to pay through 250,000 point-of-sale terminals that connect to AJB software. AJB said it services 20 percent of the top retailers in North America. The AJB integration should be become available to retailers in the first quarter of this year.

Retailers will still have to decide if they want to enable payments via PayPal. And the process of outfitting stores and chains can take anywhere from days to weeks. But if they choose to make the software upgrade, retailers will be able to receive payments via a PayPal Access Card or through an “empty hand” payment in which a user accesses their PayPal account by entering in their phone number at a point of sale terminal. In both cases, they will need to confirm a transaction with a PIN code and then AJB’s software takes the request and pings PayPal, which authenticates the user. PayPal can send back coupon information or deals stored on a user’s PayPal app, which the user can then decide to apply before selecting their payment form and checking out. After the transaction, users will receive an e-receipt on their PayPal app and online in the PayPal account.

We've been promised a wallet in our phones for years, but 2012 will be the year that it breaks through. The advent of this technology will mean more than just the convenience of a 'Jedi wave' of your phone to pay for coffee. From tracking your carbon footprint to smart posters, mobile payments are another piece of the infrastructure of the 'Internet of Things'.

NFC, or Near Field Communication, is a type of chip built into mobile phones to allow contactless payments. Although the NFC technology has been around for years, a major barrier to progress has been the lack of payment terminals.

The Transport for London Oystercard is a form of contactless payment, and you've probably seen contactless payment terminals in popular sandwich chains like Pret and EAT. The same terminals can be used for NFC mobile payments as these phones become available. The difference is that NFC will allow the phone to interact with the terminal using an app, making it much more flexible than the debit card or Oystercard systems.

Near-field communication (NFC) has been trashed by critics, who say it adds no value to consumers or is a technology in search of a need. But as we’ve pointed out, NFC is just a technology that can applied in a lot of different ways, apart from the digital wallet framework through which many people understand it.

Increasingly, we’re seeing more and more interesting projects and applications being built that show how NFC will be deployed outside of mobile payment situations. This not only indicates how flexible the technology is but also could help propel the overall technology in adoption, as consumers become aware of NFC and learn to use it for a variety of reasons.

Right now, NFC is still below the radar for most U.S. consumers, and the slow roll out of Google Wallet or the pending launch of Isis next year are, by themselves, only going to accelerate NFC adoption by so much. But having a host of uses for the technology could open people’s eyes and push them past any usability or safety concerns.

Big box retailer Home Depot is ramping up its mobile strategy by testing a PayPal-enabled mobile payment solution at select stores

The news marks Home Depot as the first retailer to sign on with PayPal as part of a bigger initiative from Paypal to bridge online and in-store traffic for retailers. The program has been in use since early December in five Home Depot locations in the United States and utilizes PayPal’s point-of-sale mobile payment service.

“Retail is changing with the emergence of these technologies that blur the lines between online and offline,” said Anuj Nayar, director of communications for PayPal, San Jose, CA

American Express is going all in on the daily deals business, striking a deal with Facebook that is similar to the one it already has with Foursquare. Through a new Facebook app called “Link, Like, Love,” AmEx cardholders can link their cards to their Facebook accounts just like they can already link their cards to their Foursquare accounts. Once they do so they will get a dashboard of deals from brands such as Whole Foods, Dunkin’ Donuts, Virgin America, and Sports Authority. (These offers are different than Facebook Deals, which Facebook sources itself)

Unlike Groupon or LivingSocial, these AmEx deals don’t require anyone to pre-purchase anything or present any coupons to merchants. One of the biggest challenges for the daily deals industry is how to measure how many offers are actually redeemed at thousands of different participating businesses. But AmEx has an advantage here in that it is already a payment network that is set up and accepted in businesses large and small around the world. All people have to do is buy the deal item with their AmEx card and they will be credited the deal amount. The Facebook twist is that the deals you see are influenced by what you and your friends “like” on the Web using the Facebook like button.

Although many of the deals at launch are with national brands, AmEx is also leveraging its relationships with smaller local merchants. It is a launching a program aimed at them called Go Social which allows merchants to manage deals across both Facebook and Foursquare, with other social networks to be added in the future. Business owners will be able to create their own coupon-less deals in a self-serve manner that are triggered whenever someone with a linked account buys a deal item. Self-serve has been a challenge so far with local merchants, but AmEx can market to them through its existing channels.