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Marc-Alexandre Gagnon

Apple Streamlines Real World Shopping With Mobile Self-Checkout [08Nov11] - 0 views

  • For those of us who have grown accustomed to purchasing things from our laptops, tablets and smartphones, the experience of walking into a physical store and standing in line can get tiresome. It's hard to top the immediacy and convenience of online and mobile shopping. Yet, there are still plenty of items that are best purchased in person.
  • Apple hopes to bridge the gap between these digital and physical worlds. The company just released an update to its Apple Store app for iOS. Using the application, customers can not only purchase Apple products like they can on the Apple website, but they can now opt to pick them up in person at one of the company's many retail locations.
  • The app can also be used as a sort of self check-out scanner for certain accessories in Apple stores. Need a new case for your iPhone or a power adaptor for your MacBook? Now you can scan the item with your phone's camera, pay for it in the app and be on your way.
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  • This model offers a glimpse of one version of what the future of commerce may look like. E-commerce is infinitely more convenient for certain things, but sometimes consumers still need to see and try a product in person, whether it's a MacBook Air or a pair of jeans.
  • For retailers, offering a mobile app that alleviates some of the pain of real world, bricks-and-mortar shopping can provide a competitive advantage on digital platforms without cannibalizing physical in-store sales. Mix in location-based offers and coupons and the incentive for consumers to swing by the store is even greater.
Marc-Alexandre Gagnon

Accel, True Ventures And Softbank Plunk $4.75M Into Music Sharing App SoundTracking | T... - 0 views

  • With almost a million users and six million songs shared daily, Schematic Labs’ social music sharing app SoundTracking is today announcing that it has raised $4.75 million in Series A funding led by Accel Partners, True Ventures and Softbank Capital.
  • SoundTracking co-founder Steve Jang tells me that he plans on using the new funds for hiring and for furthering integration efforts with services like Spotify and Rdio, “We think connecting SoundTracking to consumption services helps take the music moments into your lean back consumption experience,” he says.
  • “We felt that people have music moments every day, and we wanted to build an app they could take out of their pocket to capture and share the soundtrack of their lives,” says Jang, “We want to continue to simplify that experience and make it more meaningful with the popular music consumption services and social networks.”
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  • Jang is passionate about the app’s community of users, who he insists view the posting of a “musical postcard” on SoundTracking as an emotional moment, “Our user community is still just in its early days. What we’re really most excited about is the engagement and reach of our music lovers who, given an app made for self-expression, seem to love to share emotions and personal moments on top of status updates and check-ins.”
Marc-Alexandre Gagnon

An Infusion of Money for Soundtracking, a Social Music App - NYTimes.com [08Nov11] - 0 views

  • SoundTracking, a social mobile application that allows people to create “musical postcards” that can then be shared with friends on social sites,  announced Tuesday that it had received $4.75 million in financing.
  • To use SoundTracking, people take pictures, log their locations and attach the songs they are listening to at that moment.
  • “We are making sharing the core experience and discovery is a bi-product.”
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  • SoundTracking is currently the most shared music service on Twitter
  • The financing is being led by Accel Partners, a venture firm that also invested in the popular music service Spotify. True Ventures and SoftBank Capital also contributed money.
  • Sameer Gandhi, with Accel Partners, said in an e-mail that he had chosen to invest in SoundTracking because it offered a “rich, emotional experience on mobile devices.” Mr. Gandhi said he viewed the combining of geolocation technology and music as a next step in what he called a ”capture and share culture.”
  • SoundTracking was developed by Schematic labs, a mobile app incubator in San Francisco, which focuses on social and entertainment applications. SoundTracking is the first app released by the company. SoundTracking previously received $1.1 million in seed financing from True Ventures, Google Ventures and AOL Ventures.
Marc-Alexandre Gagnon

PayPal Updates Its Android App With Support For NFC Payments | TechCrunch [08Nov11] - 0 views

  • PayPal updated its Android application today and has added one notable new feature: support for NFC payments. Using NFC, or near field communication, two PayPal users with NFC-enabled phones can send and receive money using the mobile app.
  • The feature, which was previously announced over the summer, also includes a “Request Money” widget that can be added directly to the Android homescreen. To use the widget, you simply tap it, enter an amount and then bump phones with your friend. On your friend’s device, they’ll see the request and can then enter their PayPal password to send you the money.
  • PayPal notes that its implementation of NFC involves “P2P” mode which means that it will work with the majority of NFC-enabled phones, not just the Samsung Nexus S.
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  • The updated Android app also includes a few non-NFC features, including a newly redesigned landing screen, auto-complete from your phone’s address book and other UI improvements
Marc-Alexandre Gagnon

Lucozade Get British Musicians To Design Exclusive Augmented Reality Bottles [25Nov11] - 0 views

  • Energy drink brand Lucozade had teamed up with seven different British artists and the augmented reality (AR) app Aurasma, to create a new AR campaign which lets you scan cylindrical objects for exclusive content.
  • A number of artists including Tinie Tempah, Plan B and Calvin Harris have designed their own bottles which, when scanned, produce videos and animations featuring that particular artist.
  • The app achieves a first by integrating cylindrical mapping into AR, that is allowing the app to recognise the 3D surface of the bottle and augment it with video content. Once you download the app for your smartphone, pointing it at either the Plan B or Tinie Tempah exclusive bottles will showcase an animation before loading up a video of the artist. They will then direct you towards content exclusive to the AR app.
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  • The campaign is part of Lucozade’s YES list which is a UK and Ireland competition where customers can win tickets to see one of the seven acts included. The campaign was created by Billington Cartmell, an independent marketing communications agency based in London.
Marc-Alexandre Gagnon

UK Starbucks Customers Finally To Get iPhone App Payments [24Nov11] - 0 views

  • Starbucks customers in the UK will be soon be able to walk into their local store, fire up their iPhone and pay for their orders via their Starbucks card, the company has announced.
  • The one-touch app, which has been available in the US since the beginning of the year, is set to launch on January 5th, allowing Starbucks card owners to link their accounts to the iPhone application and pay using the on-screen barcode in any of the 700 Starbucks locations in the UK.
  • It’s perfect for people that regularly travel without cash and regularly utilise their Starbucks card in order to pay for their coffee on the commute to work or when out shopping. With one in five customers already using their cards to pay for their cup of Joe, Starbucks is likely to see a rapid uptake in application usage.
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  • With NFC terminals and providers will working hard to finalise their offerings for the next wave of NFC-enabled smartphones, Starbucks has stolen a march on other retailers with its mobile coupons. Despite a love for queuing, we predict this app will reduce coffee shop lines and hasten the injection of caffeine into commuters all over the UK.
Marc-Alexandre Gagnon

Starbucks launches mobile payments in stores | News | Marketing Week [24Nov11] - 0 views

  • Starbucks is launching what it claims is the high street’s first iPhone mobile app payment system after growing impatient with the rate of development of mobile NFC technology.
  • Customers with registered Starbucks Reward Cards will be able to make purchases in all 700 UK Starbucks stores using a one-click iPhone or iPod Touch app from January. It is also developing an Android app that it hopes to launch at the start of 2012.
  • The coffee chain said it “did not want to wait” for the development of NFC and it becoming mainstream. Because so few handsets are currently NFC capable, Starbucks chose to develop its own mobile payment system using iPhone apps.
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  • Brian Waring, VP of marketing and category for Starbucks in the UK, says: “There’s no doubt that mobile payments are going to be the future of shopping, but it’s not clear how it’s going to develop. We just didn’t want to wait. Ours is so simple and it enhances the whole experience for customers.”
  • It introduced the option in the US in early 2011 and claims 20 million payments have been made using the technology in its 6,800 US stores.UK customers will also be able to use the app in international Starbucks stores that offer the capability as it updates to give the cash balance in the local currency.
D'coda Dcoda

Know the Flow - Socializing Content - 0 views

  • If you take the time to create good content, take the time to share it well. There is no magic formula, only thoughtfulness + tools. Know the Flow is my approach to social media data flow. Over the next week I’ll be sharing some of my theory and tips that I touched on in a recent #SoSocial presentation. Consider this the starter pack. Tools & Theory for social media content distribution
  • Distribution Tools
  • Social Blogs
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  • Facebook
  • Networked Blogs App – This is the best method for publishing an RSS feed to your Facebook profile or page. Easy setup and clean integration. Selective Twitter App – Allows you to update your facebook status by adding #fb to the end of a tweet.
  • Twitter Hootsuite – Full featured twitter client, that cross posts to Linkedin & Facebook, also allows scheduled updates and RSS integration Twitter Tools Wordpress Plugin – This is THE twitter wordpress plugin. Autotweet new blog posts, twitter status sidebar widget all in one. Reader2Twitter – Tweet any items you share from Google Reader [ Example] Favorite Tweets – Tweet any tweets you mark as favorite [ Example]
  • Even More… Recommended Reading Wordpress Plugin – Create blog posts from Google Reader shared items. Good customization and easy setup. [Example] Linkedin Twitter Integration – Update your Linkedin status by adding #in to the end of a tweet Su.pr – URL shortener that allows you to update Facebook & Twitter simultaneously and scheduled updates
  • Power Apps Yahoo Pipes – Advanced data manipulation and output. Not a beginner tool but very powerful. [Example] Friendfeed – Easy method to autotweet any inbound content stream
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    listing avenues of social flow
Dan R.D.

10/04/23 Collective Layer of Fantasy - Augmented Reality Flashmob in Amsterdam - 0 views

  • This weekend in Amsterdam you may see a whole bunch of people waving their smartphones around at once. It’s the first social net/augmented reality flashmob, aka a fabulous way to combine three novel Net memes into one event.“Every square in every major city in the world knows the ‘human statue’ phenomenon,” he notes, so the intention of this weekend’s performance art is to take the human statue game totally into the digital world.have a smartphone that’ll run Layar (i.e. one with GPS).activate Layar, wave your smartphone in the air and ogle whatever strange and wonderful digital statue installations Veenhof’s chosen to populate the augmented space over Dam Square with. There’s a rumor that the Beatles will be showing up in pixel form, to recreate their famous Abbey Road pose.Is this the start of a new trend? You betcha. Flashmobs are still a popular affair, and AR is a tech that’s on the point of exploding into the mainstream public consciousness.
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    Augmented reality opens up a lot of possibilities for businesses. Imagine looking through your smartphone and having a chat with the geico gecko about your car insurance.
D'coda Dcoda

Apple Has Removed 'Zero' Apps for Location-Related Violations [10May11] - 0 views

  • Apple has not removed any apps from its App Store for violations related to location-based services, Apple executive Guy Tribble told a Senate subcommittee Tuesday. In most cases, Apple tries to identify potentially troublesome apps before they are admitted into the App Store or work with the developer to resolve any issues that arise, Tribble told the Senate Judiciary Subcommittee on Privacy, Technology and the Law during a hearing on cell phone location services.
D'coda Dcoda

New app another tool for workers in wage disputes [21May11] - 0 views

  • Workers who don't trust the boss to keep track of their wages can now do it themselves with a new smart phone application from the Department of Labor. But employers worry that the time sheet app, along with other new initiatives, could encourage even more wage and hour lawsuits. The app lets workers calculate regular work hours, break time and overtime pay to create their own wage records. Department officials say the information could prove valuable in a dispute over pay or during a government investigation when an employer has failed to keep accurate records. "This app will help empower workers to understand and stand up for their rights when employers have denied their hard-earned pay," Labor Secretary Hilda Solis said. The app is the latest example of the Obama administration's push for more aggressive enforcement of wage and hour laws. The agency has hired about 300 more investigators to probe complaints of unpaid work time, lack of overtime pay and minimum wage violations.
D'coda Dcoda

No Location-Based Ads Allowed in Apps - Search Engine Watch (#SEW) [05Feb11] - 0 views

  • Apple has informed iPhone/iPod Touch application developers that they can't include location-based advertising within their apps. The move has intensified rumors that Apple is planning to launch its own mobile advertising network. Google clearly seems to be the target here. Google recently acquired AdMob, one of the most popular mobile ad networks. Will Google "retaliate" by closing down options for Android developers? It doesn't seem like that type of policy would match their m.o. What's more, by owning AdMob, it's difficult to see why they would feel threatened by other competitors. Apple's move seems to be a step in the wrong direction. Developers who put out free apps generally try to get revenue from in-app advertising. Location-based advertising, while still in its infancy, is truly the key to mobile ads. If a company can know that you're in the vicinity, they could send you a coupon incentivizing you to visit their store and make a purchase. Of course, location-based advertising should always include an opt-in or opt-out policy, but privacy doesn't appear to be Apple's main concern here. Apple did acquire mobile ad network Quattro Wireless recently.
Dan R.D.

Check your skin for a melanoma? Yes, there's an app for that too [27Jun11] - 1 views

  • How would you feel about an iPhone app that claimed to be able to tell if that mole on your arm was not looking too healthy? That’s the claim of Skin Scan, an iPhone medical app available now on the Apple App Store. The startups has secured €50,000 Euro in seed funding from Seedmoney.
Marc-Alexandre Gagnon

Foursquare gets NFC check-in - All About Symbian [27Nov11] - 0 views

  • With NFC baked into Symbian Belle (and a few Anna builds!), the number of applications with NFC capability keeps on growing. The latest addition to the number is Foursquare, as detailed in the NFC blog post quoted below. You can now just walk up to a Foursquare check-in poster at an event, tap your phone to it, even if the application isn't already running, and bang, you're checked in. 
  • From the blog post: The latest addition to the growing number of NFC enabled apps like Angry Birds Magic, Poken, Bounce and Asphalt5 is Foursquare. With the newest version of the application you can use your NFC enabled phone to check-in automatically by just tapping and NFC enabled/tagged poster. No more tedious steps of launching an application waiting for location fix, connecting etc... With NFC this is all done with a simple tap. Furthermore, the developer made it even easier for the user to check-in - without the need to have the app running - just tap and the app starts automatically and checks you in. Pretty awesome and again demonstrating the convenience of NFC! In a separate post Andreas explains how as a developer you can implement application autostart .  Foursquare with NFC support is available in the Nokia Store for Symbian NFC enabled phones (download Symbian version here, N9 support coming soon) . And the best thing about it is that it is not a separate application just for NFC sake. Developers simply added the support for NFC to the existing application version!
  • Symbian phones with NFC currently number six: the Nokia C7/Oro/Astound, plus the 700/701/603, and all future Nokia smartphones going forwards will also have NFC baked in.
Marc-Alexandre Gagnon

How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011 | ClickZ - 0 views

  • The so-called digital wallet made important strides in 2011, sometimes eliminating the logistical need for paper vouchers, mobile apps, QR codes, and even cell phones.
  • At times this transition seems to be sneaking up on us. Earlier this month, thousands of merchants nationwide didn't know they had gained foot traffic and sales thanks to American Express and Foursquare. Amex rewarded consumers who synced their credit cards with their Foursquare accounts with $10 back if they spent the same at local businesses after checking in with the geo-social app. That effort followed up a successful post-Black Friday stint dubbed "Small Business Saturday," when Amex users checking in on Foursquare could get a $25 credit if they spent $25 with a local merchant.
  • Jake Furst, a business development director at New York-based Foursquare, said there was little to no organizational outreach to local businesses. "The merchants didn't necessarily know what was happening as we drove customers to their locations," he explained. "Small Business Saturday was a huge success. We got a ton of interest from Foursquare users and Amex card holders that didn't know about Foursquare yet."
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  • While the aforementioned offers have expired, merchants can set up new Foursquare check-in deals via Amex's "Go Social" self-service center for SMBs.
  • Here's how the Amex-Foursquare marriage works for consumers: Sync Amex card with Foursquare account online. Check in at a location. Tap a "redeem offer" button. Pay with Amex card. Get a Foursquare push notification about the money-back reward (see image) within moments after the card is swiped by the merchant.
  • Swipely has begun working with 150 merchants in Boston, its launch market. The start-up offers consumers the chance to sync a credit card to its loyalty program. From there, whenever they spend money at a participating merchant, they can receive a reward or discount. Swipely supplies local businesses with point-of-sale signage and materials to promote the program.
  • Angus Davis, Swipely CEO, said his product should attract consumers and businesses alike because of its usability. There's no need for a smartphone app, much less a printed voucher, he said, in order for shoppers to get rewarded for retail store visits.
  • "Consumers don't have to change the way they behave in order to check in," Davis said. "Nor do they have to change the way they pay by scanning a QR code [or] using newfangled technology. Our program employs technology that everyone already has and uses."
  • He added, "For the local merchant, the program doesn't require any changes in the store. They don't have to upgrade hardware, install software, implement any special cards, or re-train their staff."
  • The 33-year-old CEO said his company would expand to New York, San Francisco, and other major cities in the first half of the upcoming year. "I do think that 2012 is a very ripe time for disruption," Davis said, "especially as the payment space interacts with Main Street merchants."
  • Other noteworthy developments as digital wallets came into focus during 2011: March/April:Groupon and LivingSocial launch "GrouponNow" and "Instant Deals", respectively, which allow consumers to buy time-sensitive offers with one click on their smart phones. To use the mobile commerce feature, users need to input their credit cards into their daily deals accounts. May 9: Scvngr struck a partnership with American Express to make redeeming LevelUp deals easier for consumers. Amex members who buy the deals need only use their cards while making a purchase to get the discount. As is the case with Swipely, it's not necessary to show the store clerk a paper voucher, barcode, or message on a mobile screen. May 26: Google introduced Google Wallet, which lets consumers pay for Google Offers and other items through their Google account. The Wallet mobile app works with credit card users for Citi, MasterCard, and First Data. Aug. 1: Verizon partnered with Amex to serve as the mobile carrier's digital wallet platform. The telecom was one of the first in its competitive space to create its own digital wallet.
Marc-Alexandre Gagnon

PayPal Tests In-Store NFC Payments App With Swedish Retailers, Similar Mobile 'Experime... - 0 views

  • We’ve been hearing that PayPal is going to be rolling out an in-store payments experience at a national retailer in the U.S. soon. It looks like the payments giant is testing another in-store payments experience in Sweden, using NFC technology, and partnering with two Swedish developers Accumulate and Point. You can find more information about the partnership here (in Swedish).
  • As PayPal’s Anuj Nayar tells me, PayPal is experimenting with in-store ‘proximity’-based NFC payments in the test with two Swedish retailers, an electronic store and a sports equipment store. Users can download a PayPal in-store iOS or Android app (only available in Sweden). This app will give them access to special discounts at the retailers. When users visit the store, they will receive an NFC sticker, which will allow them to pay via NFC (with the payments deducted from their PayPal accounts) at the retailer point of sale systems.
  • PayPal worked with mobile payments developer Accumulate on the technology as well as with startup Point, which was acquired by VeriFone earlier this year for over $1 billion, on the point of sale integrations. It’s actually a short-test as well and will only last for five days.
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  • Nayar says the developers involved actually reached out to PayPal to see if the integration would make sense. He adds that over the next few months PayPal will be ‘many’ different proximity-based payments technologies (including NFC) and exploring numerous partnership opportunities.
  • “PayPal isn’t betting the farm on NFC,” he explains. But he says that the payments giant is interested in using the technology as one option for in-store payments. As we’ve reported in the past, PayPal is dabbling in NFC but still believes mass adoption is years away.
Marc-Alexandre Gagnon

Square Expands Retail Partnerships; Now Sold At OfficeMax And UPS Store Locations | Tec... - 0 views

  • For disruptive mobile payments startup Square, 2011 was a year of massive growth on many levels. The startup ended the year with over 1 million merchants using the mobile payments platform to accept credit cards (there are only 8 million merchants who accept credit cards in the US). In November, Square announced it was processing $11 million in payments per day (up from $4 million a day in July). Sir Richard Branson, Kleiner Perkins, Visa, and other investors poured over $100 million over the course of the year into Square, with the company’s latest valuation pegged at $1 billion. And Square announced a number of new product innovations, including Card Case, a new iPad app and more. Not to mention the unveiling of  retail deals with Apple, Wal-mart, Best Buy, Radio Shack, and Target. It’s hard to imagine how Square could top such an eventful year. But according to COO Keith Rabois, 2012 will prove to be even more monumental for the mobile payments company.
  • Square is kicking of 2012 with two new retail deals, OfficeMax and select UPS Store locations. With these new retailer partnerships, Square is now being sold at 10,000 retail locations, up from 9,000 at the end of last year. Square’s credit card readers sell for $9.99 in stores but each purchaser can redeem a $10 credit to their bank account. According to Rabois, retail sales of Square has been a large driver of adoption. In fact, currently 80 percent of U.S. population is within 15 minutes of a Square device sold at a retail location.
  • Beyond expanding retail deals (there are more to come, he says); Square will also be looking to upgrade the experience of running a business, end-to-end, on the iPad. Last May, the company debuted new iPad app Square Register, a high-powered point of sale replacement for cash registers and point of sale terminals. This year, the startup will add to the capabilities of this software, enabling small businesses to grow and manage their operations off of the device.
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  • For example, Square will be adding in-depth merchant analytics to its iPad experience, allowing merchants to access information about which inventory is selling well, and what they can do to help make more money. Rabois tells me it’s about providing data insights from transactions and interactions, and giving these small businesses the tools that big businesses and retailers can afford. As for focusing just on the iPad, he says that if there is an Android tablet that has traction, Square will invest in a comparable Android tablet offering.
  • Another product area where Square will be continuing to focus its efforts is on Card Case, which is a virtual card case (via a mobile app) that consumers fill with ‘cards’ of all the merchants they visit and buy from who accept Square. These mobile cards include locations, merchant contact info, coupons, order and purchase history and more. Users can also use Card Case to ‘pay with their name’ and even enable hands-free payments.
  • Rabois explains that Card Case has seen major traction amongst consumers, and is on the same growth trajectory (in terms of usage and engagement) as Square was when it first launched to the public in 2009. One area where the startup will be innovating is personalization, and helping merchants to provide a more individual, personalized experience based on interactions to each customer.
  • As for transaction volumes, Rabois declined to give us any exact numbers but did say that transactions have hit way north of $11 million per day on a number of days in the past few months.
  • Armed with over $100 million in new funding, Square is also preparing for international expansion within the year, which was revealed at the time of Branson’s investment.
  • With the major product innovations set to take place this year, Rabois tells me that Square is also looking to triple its employee count in 2012. Currently, Square has a staff of 200 employees, up from around 40 at the same time in 2011. Most of the hiring will be of engineers, specializing in a variety of areas including iOS, Android, Ruby, back-end infrastructure and more.
  • In the end, Square’s 2012 goals are still aligned to the startup’s core principle: to help small businesses everywhere accept credit cards. Rabois says that there are still 26 million businesses in the U.S. that don’t accept credit cards, and he expects to convert a “huge fraction of them” this year. Stay tuned.
Marc-Alexandre Gagnon

Intuit Enables Mobile Credit Card Payments on the iPhone | TechCrunch - 0 views

  • Today Intuit has announced that GoPayment, a mobile applications tailored to process credit card payments, is available in the App Store for the iPhone or iPod touch.
  • The app essentially turns the iPhone or iPod touch into a credit card terminal that can process payments, track past charges, and generate electronic receipts for the customer. Rather than wait for checks to clear or invoices to be paid, transactions can be processed on the spot via mobile connection. Card information can be inputted manually, or synced via a bluetooth enabled card swipe device. Intuit also assures that information is never stored on the handset, and that data is protected during transmission with financial industry standard technology.
  • t will definitely be a while before people feel comfortable swiping credit cards through a mobile device, but as large, reputable companies like Intuit enter the space the stigma surrounding mobile payments may slowly wane.
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  • The service seems to be designed for enterprise use, with a centralized online service center where user accounts and transactions can be monitored and managed. An entire staff’s payments can also be synced with QuickBooks for organizational purposes. Intuit states in the press release that motivation for the product stemmed from the observation that more and more entrepreneurs are relying on iPhone’s to manage businesses.
  • Today Intuit has announced that GoPayment, a mobile applications tailored to process credit card payments, is available in the App Store for the iPhone or iPod touch.
  • The app essentially turns the iPhone or iPod touch into a credit card terminal that can process payments, track past charges, and generate electronic receipts for the customer. Rather than wait for checks to clear or invoices to be paid, transactions can be processed on the spot via mobile connection. Card information can be inputted manually, or synced via a bluetooth enabled card swipe device. Intuit also assures that information is never stored on the handset, and that data is protected during transmission with financial industry standard technology.
  • The service seems to be designed for enterprise use, with a centralized online service center where user accounts and transactions can be monitored and managed. An entire staff’s payments can also be synced with QuickBooks for organizational purposes. Intuit states in the press release that motivation for the product stemmed from the observation that more and more entrepreneurs are relying on iPhone’s to manage businesses.
  • It will definitely be a while before people feel comfortable swiping credit cards through a mobile device, but as large, reputable companies like Intuit enter the space the stigma surrounding mobile payments may slowly wane.
Marc-Alexandre Gagnon

Top 7 Mobile Commerce Trends in 2011 - 0 views

  • 4. Offers, Offers and More Offers With the daily deals craze dying down post-Groupon IPO, mobile offers are springing up. Google Offers, Google's response to Groupon's daily deals, continues to expand and personalize its deals. It recently stepped into the mobile commerce space with an Android app. Amazon entered the daily deals space with Amazon Local. Mobile commerce isn't a part of the story, but with Amazon's hefty investment in Living Social and an infrastructure far more mature than Groupon's, Amazon may be waiting for just the right moment before really making its move. Meanwhile, daily deals superhero Groupon moved further into the location-based mobile commerce space through a partnership with Loopt. Soon after the Loopt announcement, Groupon launched Groupon Now, which inserts real-time, location-based offers into the daily deals game. Such offers are usually only available for a few hours, do not include the typical Groupon tipping point and are meant for impulsive mobile users.
  • 5. Shop Till You Sit: Tablet Commerce Tablets are all the rage this year. A recent study by eMarketer.com predicts that one in three online consumers will use a tablet at least once a month by the year 2014. Appel iPads are positioned to dominate the tablet market until 2015. So what are people doing on their tablets? Shopping, naturally. And thus the boom of tablet commerce. Amazon.com, the top revenue-producing Internet retailer, naturally leads the pack with a strong tablet-optimized site. Couch commerce, the act of sitting on one's couch and shopping from a smartphone and tablet, saw a strong increase this year - especially after Thanksgiving dinner and on Black Friday. Amazon launched its Kindle Fire tablet on September 28. ReadWriteWeb Writer Jon Mitchell calls it a store with a screen, quite literally suggesting that its sole purpose is to be a media consumption device. As the Kindle Fire continues to gain consumer mindshare and more developers flock to the Amazon Appstore (don't call it the App Store, OK?), we expect more tablet commerce growth in this area. Shopping catalogs designed specifically for tablets will add to the tablet commerce experience. Google launched a shopping catalog app for tablets back in August. Google Catalogs, as they're called, are like "window shopping with your iPad and Android tablet." The only potential problem for retailers? Now they won't have catalog readers' home addresses on hand.
  • 6. Location and Local Groundswell: Chicago to Des Moines to Boston and Back Again The partnership between daily deals service Groupon and location check-in Foursquare was a big one. The two got together and made it happen. Or, as the Groupon blog says, "when we think of mobile addiction beyond Now! we think foursquare, and many of you guys do, too." The idea of positioning daily deals on Foursquare as an "addiction" doesn't exactly insure longevity; rather, it signals imminent burnout. But hey, we'll forgive Groupon's marketing team - with Groupon's stock prices slumping, the company is needs to keep looking for new ways to hit up consumers. Dwolla, mobile payments system based in U.S. mobile payments capital Des Moines, Iowa, seeks to completely sidestep credit cards. Unlike its main competitor PayPal, Dwolla does not snag a percentage of the transaction; instead, it asks for a shiny silver quarter, regardless of the transaction amount. LevelUp from Boston-based SCVNGR brings location-based gaming to the daily deals space. The idea is simple: Users will receive better deals the more they use the system. Much like the "unlocking" of Foursquare badges, LevelUp users will unlock new "levels" of awesome deals with particular merchants as they continue buying. Like its competitor Dwolla, SCVNGR recently began building local mobile payments into LevelUp.
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  • 7. Don't Forget The Dongle Dongles refer to a device that is connect to a computer to allow access to wireless or protected software. In the case of mobile commerce, a dongle would be a mobile credit card swiper that attaches to the mobile device. Square, Verisign and Intuit lead the way in dongle innovation. But with Google Wallet and NFCs (near field communications) on the move, do dongles have a future? Square's Card Case digital wallet is a dongle. It lets you pay by saying your name and only your name - if the merchant you visit is in the Square directory. With its dongle reader, Square aims to make mobile payments mainstream. Intuit's recent mobile payments innovation introduce the dongle-to-debit-card. The company wants to make it easier for small- and medium-sized businesses to accept transactions on the go. While Square is the leader in the dongle world, Intuit offers QuickBooks, tax refunds, bank partnerships, health check-ins and other management systems. Dongle providers such as Verifone, Intuit, Erply, ROAMPay, TRUSTe and PayAnywhere will continue to push their products as the space evolves.
  • Conclusion Mobile commerce is at a tipping point. It has not hit a critical, mainstream mass, however. First, the battle of NFCs vs. mobile wallets vs. dongles will need to settle, with one emerging and the others either following and finding their niches, or disappearing completely. Carrier billing will play a crucial role in how consumers start easing into the idea of mobile commerce. The daily deals space will become more focused on mobile, particularly in the ares of personalization and location-based targeting - people who use their phones are glued to them, naturally, and they must start receiving time-sensitive offers at exactly the right moment. Tablet commerce will continue to expand, as more people buy tablets and engage in "couch commerce." Catalogs, tablet-optimized websites and fast conversion rates make this the perfect platform for capturing consumers who already feel devoted to their tablets. In the dongle space, Square will continue to position themselves as the thought leaders, though they will face a fierce competition from Intuit.
Marc-Alexandre Gagnon

PayPal unveils NFC Android-to-Android payments - Tech News and Analysis - 0 views

  • PayPal today unveiled a new peer-to-peer payment functionality that allows Android users to pay each other by tapping two near field communication (NFC)-enabled devices together. The feature, which follows an earlier contactless PayPal payment tool using Bump Technologies, shows how PayPal is gearing up for NFC as part of its larger push on mobile payments.
  • The payments work through a PayPal widget that allows a user to request or send money. A user enters the transaction information and then taps their phone up against another phone also equipped with the same app. After the phones buzz together, the recipient can decide to send or receive money by entering a PIN number.
  • PayPal’s new mobile payment service will only work currently in the U.S. with the Samsung Nexus S from Sprint and T-Mobile but will expand to other Android phones that include NFC functionality in the future. The transactions utilize an encrypted token and don’t access the secure element inside the NFC chip, where payment credentials reside. It appears this is set up for just peer-t0-peer transfers, which is still a big part of PayPal’s mobile payments business.
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  • he company said it is now on pace to do $3 billion in mobile payments this year though much of that is person-to-person transfers using the PayPal app, which don’t yield much revenue for PayPal. Users do not have to pay a transaction fee when payments pull from bank accounts or an existing PayPal balance.
  • In many ways, this is similar to personal transfers PayPal has previously enabled through its mobile app using Bump Technologies. Users are able to send money back and forth by bumping their phones together, a solution that doesn’t rely on NFC. It’s unclear how much of that may have happened through bump payments, so I don’t know how significant person-to-person NFC payments will be. It’s nice to be able to make a payment to someone by just touching phones but, again, it’s not like many PayPal users don’t have that ability now.
  • Shimone Samuel, Product Experience Manager for PayPal Mobile, however, said the NFC solution has fewer steps than bump payments and can be activated even when only one person has launched their widget. Bump payments require both people to have their PayPal mobile app open. He said PayPal turned to NFC because it simplifies P2P payments.
  • “What I’m looking for is what is simplest and easiest for customers and NFC is the simplest way to request money,” he said.
  • The bigger opportunity is in enabling real-world payments as retail and local merchants, something PayPal is still set to unveil later this year. That will be a much bigger deal because it will signal how PayPal will counter moves by Google and its NFC payments initiative, as well as other challengers like Square and the carrier consortium, Isis project. Samuel declined to comment on how PayPal will use NFC specifically at point of sale but he said the company takes every opportunity to learn from its products.
  • PayPal needs to figure out how to tap that market for offline purchases, which is much bigger than than pure online transactions where it’s excelled. So it’s nice that PayPal has enabled some P2P NFC payments, and it’s showing that it’s getting up to speed on NFC. But we’re still waiting to see the real fireworks.
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