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Wal-Mart’s social and mobile plans are starting to take shape only two months after acquiring Kosmix of Mountain View, Calif.

When Kosmix was purchased, it was building a database called the social genome project, which kept track of what people were interested in and what products people were talking about.

the executives say they are hard at work defining how the mega-retailer — with $419 billion in sales and 1.5 billion online visits a year to its Web site — will address the two very disruptive platforms: social and mobile.

It conjectured the use of NFC (Near Field Communication) and how it could benefit brands, their awareness and message all through social media.

The hypothesis that brands can utilise NFC technology within their stores, which may further enhance their brand message with brand awareness, along with social media tie-ins with NFC technology should be taken seriously.

There’s already an associated cost with print labels, which uniquely identify a product, so the respective costs associated with reproducing the same product with an NFC tag should be negligible, right?

While growth in usage of social media by the public continues to grow unabated, new research shows that social media usage among large companies is leveling off. The research from the University of Massachusetts at Dartmouth shows that corporate use of networks like Facebook and Twitter plateaued in 2011. The study looked at outward facing social media usage by Fortune 500 companies, and found that adoption of blogs, Twitter and Facebook did not rise from 2010 to 2011. Just under 1/4 of the Fortune 500 have a public facing blog. While this is an increase from the 16% measured in 2008, it has not increased at all since last year. Likewise, Twitter usage has only increased by 2% in the last year, from 60% last year to 62% this year. Only 58% of large companies have a Facebook page; however, another 2% rise from last years figure. Astonishingly, 31% have no presence on either Facebook or Twitter at all. This follows research last week revealing that 1 in 5 small business owners hate social media.  Bete noir of the industry was Groupon, with a whopping 70% of SMEs reporting their dislike of the coupon website.

By nearly every indicator, Russians are embracing social and digital media in ways deeper and more impactful than most other countries around the world. For those looking to do business in the former Republic, significant opportunities now exist to leverage this new wave of social adoption.

Consider that in the first four months after its January 2010 launch in Russia, Facebook use grew by 376%, and today more than 4.5 million people use the site regularly. Nearly three-quarters of those making the switch from homegrown social platforms such as Vkontakte (with tens of millions of members) to Facebook are under 27, signaling a generational desire to engage in global communities and interact with brands, celebrities, friends and politicians in decidedly new ways. Twitter usage, while still in its infancy in Russian, grew three-fold in 2010.

And while it should come as little surprise that nearly 80% of the Russian population owns a mobile device, the dramatic adoption of smartphone technology and advanced mobile usage are beginning to change the way in which businesses — and the government — communicate. According to Nielsen, Russians under 24 are the third-largest users worldwide of “advanced mobile data,” behind only China and the United States.

Online video is exploding, with annual user growth of more than 45 percent. Mobile-device time spent increased 28 percent last year — with average smartphone time spent doubling. And social networks are now used by 90 percent of U.S. Internet users — for an average of more than four hours a month.

Every venture capitalist, Web publisher, and digital marketer is hyper-aware of these three trends.

What replaces the declining searchable Web is a new and “fully connected” digital life. You may have heard this before. After all, the promise of the Web was to connect pages with hyperlinks. Well, this time, “connected” means much more. It means the Web connects us, as people, to each one of the individuals online; and those connections, ultimately, extend from one of us to all of us.

American Express is going all in on the daily deals business, striking a deal with Facebook that is similar to the one it already has with Foursquare. Through a new Facebook app called “Link, Like, Love,” AmEx cardholders can link their cards to their Facebook accounts just like they can already link their cards to their Foursquare accounts. Once they do so they will get a dashboard of deals from brands such as Whole Foods, Dunkin’ Donuts, Virgin America, and Sports Authority. (These offers are different than Facebook Deals, which Facebook sources itself)

Unlike Groupon or LivingSocial, these AmEx deals don’t require anyone to pre-purchase anything or present any coupons to merchants. One of the biggest challenges for the daily deals industry is how to measure how many offers are actually redeemed at thousands of different participating businesses. But AmEx has an advantage here in that it is already a payment network that is set up and accepted in businesses large and small around the world. All people have to do is buy the deal item with their AmEx card and they will be credited the deal amount. The Facebook twist is that the deals you see are influenced by what you and your friends “like” on the Web using the Facebook like button.

Although many of the deals at launch are with national brands, AmEx is also leveraging its relationships with smaller local merchants. It is a launching a program aimed at them called Go Social which allows merchants to manage deals across both Facebook and Foursquare, with other social networks to be added in the future. Business owners will be able to create their own coupon-less deals in a self-serve manner that are triggered whenever someone with a linked account buys a deal item. Self-serve has been a challenge so far with local merchants, but AmEx can market to them through its existing channels.

The amount of money that Australian banks are spending on social media strategies is the equivalent of a “rounding error” when compared to the squillions they spend on advertising, delegates at a banking and finance conference heard on Friday. But the banks understand that although there isn’t yet a credible business case for much additional investment in the area, they can’t afford not to develop a presence on sites such as Facebook, Twitter and YouTube.

Speaking at the FST Media Technology and Innovation conference in Sydney on Friday Michael Weeding, head of digital banking for Citibank said that “We are probably not going to have a business case at this point in time” for heavier investment in social media bank. But he reminded delegates that the same once held true for mobile phone investment.

In a very short period of time mobile banking has moved from novelty item to mainstream banking platform, and social media could well follow.

This weekend in Amsterdam you may see a whole bunch of people waving their smartphones around at once. It’s the first social net/augmented reality flashmob, aka a fabulous way to combine three novel Net memes into one event.“Every square in every major city in the world knows the ‘human statue’ phenomenon,” he notes, so the intention of this weekend’s performance art is to take the human statue game totally into the digital world.have a smartphone that’ll run Layar (i.e. one with GPS).activate Layar, wave your smartphone in the air and ogle whatever strange and wonderful digital statue installations Veenhof’s chosen to populate the augmented space over Dam Square with. There’s a rumor that the Beatles will be showing up in pixel form, to recreate their famous Abbey Road pose.Is this the start of a new trend? You betcha. Flashmobs are still a popular affair, and AR is a tech that’s on the point of exploding into the mainstream public consciousness.

1. You don’t have to jump immediately into hiring a social media expert.

2. You don’t have to spend on high-tech gadgets.

3. To help you maximize your allotted time for social media marketing, don’t spread yourself too thin.

Currency: A formal system for shaping, enabling, and measuring currents (or flows)Currencies involve a number of functions, each of which can be modified independently: unit of measure, store of value, token of status, medium of exchange, etc. Monetary Currency or Money is just a common way of bundling those functions as a medium of exchange for a commercial economy. It is a minuscule part of the full spectrum of possible currencies. In this expanded sense, currencies are tools for seeing and changing flows.One specific way we use them is to create collective intelligence at the level of our social entities and institutions. At the individual level, we see humans born, growing, learning, walking around and dying. However, the state “sees” humans created through birth certificates, their activities and accounts woven together by social security numbers, their communication patterns via cell phone bills, and their discorporation via death certificates.Read more at newcurrencyfrontiers.com 

The Meaning of Being There is Related to a Specific Activation in the Brain Located in the Parahypocampus

Social Presence in Virtual World Surveys

Moderating Effects of Social Presence on Behavioral Conformation in Virtual Reality Environments: A Comparison between Social Presence and Identification

Bill Keller of the New York Times has just written a provocative piece lamenting that new technologies are eroding essential human characteristics. I would certainly agree that almost all technologies, especially those with a cognitive element, transform the way we organize, value and manage our intellectual and social lives–-indeed, such complaints were raised, most famously by Plato about how writing was emptying words of their soul by disconnecting them from their living speakers. However, Keller makes not one but at least three distinct claims in his piece. I want to primarily discuss the one that he makes least explicitly and perhaps has never formulated directly himself.

first, let’s clarify the other two which are explicit.

here are the parts of Keller’s comments which have intrigued me

Customer support rules are rapidly changing, as unprecedented numbers of customers use social media channels to express options, seek assistance and purchase products. Customers have quickly adopted Facebook, Twitter and Google, as their primary means for gathering information regarding a company’s products and services. In many cases social media customers receive support from multiple departments within a company but are isolated from the contact center. This is because the traditional contact center is generally not ready for reaching out to the social customer or will only provide secondary support when its telephone agents are free. Regardless of how companies choose to market and support their social media customers, they should apply the same basic procedures found in contact centers to positively engage their customers

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With a pool of nearly 1,000 college students in ten countries over five continents – including the US, the study sought to witness the effects of abstaining from social media and ALL media for a period of 24 hours.

The word “addiction” while not clinically relevant was surely on the minds of the students as this word came back repeatedly in responses. “I was itching, like a crackhead, because I could not use my phone.” – US studentFacebook is the social media “drug” of choice. “There is no doubt that Facebook is really high profile in our daily life.” – Hong Kong studentBut “Texting is the glue of social life.” “I found it hard not to text my boyfriend as I am so used to doing that as our main way of communicating during the day.” – UK studentA sense of isolation and loneliness came over many. “When I couldn’t communicate with my friends by mobile phone, I felt so lonely as if I was in a small cage on an island.” – China student Envy led to hostility. "I realized that I was having hostile thoughts towards those students who were walking around texting. I was jealous of them and it literally felt like some sort of withdrawal.” – US student

My first reaction after reading over all of the findings was ‘I think much of this is applicable to ALL social media and media users as a whole.’

Focus has been largely placed on volume and reach of an individual’s ideas versus the implications of their actions. We’re so focused on growing our own brands that the megaphone has become more important than the message.

The Whuffie Manifesto further states that “when reputation is wealth, only those who do good and well unto others are the richest.”

Sites like DailyFeats have created models in which people self-badge positive actions that then aggregate their overall “Life Score,” which CEO and co-founder Veer Gidwaney says “is a reflection of the good that you do every day.”

I am very skeptical about gamification in enterprise software and deeply suspicious about the hype around it in my company and outside. I have been searching for a while for a good introduction to behavioral mechanics that engage people. I found this talk by Amy Jo Kim very useful for the kind of work I do. She has worked in areas where social media and game mechanics intersect. Game mechanics change people's behavior Games engage us in flow, unfolding challenges over time to the player The 5 foundational elements of game mechanics are Collecting The power of completing a set Points Game points are points given by system Social points are given by other players. They drive collaboration. Redeemable points drive loyalty in those who care Leader boards drive player behavior such as competitive behavior Levels are short hand of points earned. Feedback Feedback accelerates drive to mastery. Feedback is fun Social Feedback is more powerful than system feedback Exchange Structured social interaction Explicit exchanges Adding a friend in facebook Implicit exchanges Are more powerful than explicit exchange Gift exchange Customization Character customization Customization engaged players and makes them stick Social media trends influencing game mechanics Accessibility Social media is making games more accessible to more people Recombinant Syndicated

Those freaked out by facial recognition technology have fresh fodder: a study from Carnegie Mellon University in which researchers were able to predict people’s social security numbers after taking a photo of them with a cheap webcam.

For those participants who had date of birth and city publicly available on their account, the researchers could predict a social security number (based on the work from their 2009 study). The researchers sent a follow-up survey to their student participants asking them whether the first five digits of the social security number their algorithm predicted was correct. One problem with this part of the study was that “60% of the CMU students were foreign and don’t have social security numbers,” said Acquisti. Though researchers were still able to tell them all about their interests and favorite movies based on what they got from their Facebook profile pages.

On the surface, social media and knowledge management (KM) seem very similar. Both involve people using technology to access information. Both require individuals to create information intended for sharing. Both profess to support collaboration. But there's a big difference. Knowledge management is what company management tells me I need to know, based on what they think is important. Social media is how my peers show me what they think is important, based on their experience and in a way that I can judge for myself. These definitions may sound harsh, and biased in favor of social media, and to some extent they are. Knowledge should be like water — free-flowing and permeating down and across your organization filling the cracks, floating good ideas to the top and lifting all boats.

Social media looks downright chaotic by comparison. There is no predefined index, no prequalified knowledge creators, no knowledge managers and ostensibly little to no structure. Where an organization has a roof, gutters and cistern to capture knowledge, a social media organization has no roof, allowing the "rain" to fall directly into the house, collecting in puddles wherever they happen to form. That can be quite messy. And organizations abhor a mess.