Gamification - Richard Baxter at Distilled's SearchLove - State of Search [25Oct11] - 0 views
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Get Glue:
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In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.
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SEOmoz
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