Half of UK population owns a smartphone | Technology | guardian.co.uk [31Oct11] - 0 views
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Just under half of the UK population now owns a smartphone, and Google's mobile operating system Android is powering half of those those being sold – followed by RIM's BlackBerry models with 22.5% and Apple's iPhone at 18.5%.
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The pace of smartphone sales is accelerating rapidly, too. In the 12 weeks to 2 October, they comprised just under 70% of mobile phones, according to new research from Kantar Worldpanel ComTech.
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Dominic Sunnebo, Kantar's global consumer insight director, warned that the next year could see a lot of jockeying for customers.""Over the next six to 12 months, the current group of Android owners will be coming to the end of their contracts and looking for an upgrade," he said."Our data shows that when these consumers upgrade they tend to remain fairly loyal to Android itself – 62% buy another Android mobile – but considerably less so to the handset manufacturer."