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PlaySpan, a virtual goods monetization platform, has been acquired by Visa. According to the release, Visa will pay $190 million in cash for the company, plus additional payouts for performance milestones. The deal comes nearly a year after Visa spent a whopping $2 billion on e-payment company CyberSource. Visa says that the acquisition of PlaySpan complements the CyberSource deal and will extend the company’s presence in digital and mobile commerce.

This is a big exit for PlaySpan, which has raised a total of $46 million in funding since its launch four years ago. PlaySpan has been growing like a weed, striking partnerships with a number of social network, gaming and media companies, including Viacom, Disney, Facebook, Ubisoft, and Sanrio.

PlaySpan’s flagship product UltimatePay is a ‘Monetization as a Service’ platform for apps, games, videos and digital goods. Based on the user’s location, the payments platform draws from over 85 different payment options. Because of its vast variety of payment options (which include PayPal, pre-paid cards, and a number of credit cards), UltimatePay is designed for a global audience. Currently, PlaySpan powers virtual goods marketplaces across 1,000 video games, virtual world publishers and social networks.

With more than 200 million mobile users, Facebook and its currency platform Credits is poised to be the future of how we pay for both virtual and physical goods.

Right now there are various different technologies and start-ups actively looking at ways to penetrate the mobile payments market. Each company has taken a different approach, from digital bar codes to near field communication (NFC).

Introduced in May of 2009, Facebook Credits was originally designed as a virtual currency to allow people to make purchases within games and non-gaming applications on the Facebook platform.

PayPal’s mobile payment system has gone live at 51 Home Depot stores in the US.

The eBay-owned company has also reported that its mobile payment volume reached $4bn in 2011.

PayPal’s new mobile payment system, which was trialled by eBay CEO John Donahoe, allows users to pay at the till by entering their mobile phone number and PIN.

Badgeville has been synonymous with gamification, the idea of incorporating game mechanics to motivate employees and consumers to do specific tasks. But the company says it’s not stopping with gamification; it sees a future in shaping behavior through a combination of game mechanics, private social networks and reputation and rank.

building off its Social Fabric technology that allows any website to build a social network out of its community using a new behavior graph. The behavior graph helps track a user’s interaction within a social context on any site, application or product.

provide corporate clients with a suite of services that can help them apply “behavior management” to their own employees or consumers.

You hear things about Facebook. You see things. As its audience matures, a subtle shift might be under way. Of course, numbers remain staggering. Facebook is heading toward the 800 million users mark, mostly by conquering new markets. The growth is distributed as follows: Middle-East Africa, Asia-Pacific and Latin America grow by about 60% a year; Europe by 35% to 40%; and North America by 25%.

It now seems Facebook's usage is undergoing a split. Active Facebookers become increasingly engaged, spend more time doing more stuff, while "reasonable" users (over 25) become more reluctant and careful.

older people are joining in western markets, while a younger audience grows in emerging ones. More changes are under way as the internet spreads on both landlines and mobile devices: over the past three years, China added more internet users than exist in the US today. Furthermore, in the fastest growing markets, Facebook captures more than 90% of all social network traffic. So, for the near future, Facebook doesn't have a growth problem.

It’s been a request by Starbucks aficionados for a long time and the day has arrived! Today, November 8th, 2011, marks the day that Starbucks updated their iPhone app to accept mobile payments in Canada. Version 2.1 is now available to download and brings iOS5 support and the ability to pay via your iPhone. All you have to do to get started is have a registered Starbucks card with money loaded in, upon cashing out the barista will scan the barcode that’s on your iPhone and your balance will be reduced. Good news for BlackBerry and Android users as mobile payments will be coming to you “in the coming months”.

Yelp and Groupon are both being sued by a company called Mobile Commerce Framework, an obscure patent troll that earlier filed a similar patent infringement suit against Foursquare.

On April 6, 2010, Mobile Commerce Framework (MCF) was issued US Patent No. 7,693,752 by the USPTO, for reasons unknown to mankind. In summary, this patent describes:

a subscription-based system for providing commerce information for one or more mobile devices for one or more merchants. Some techniques employed feature a subscription-based method for presenting commercial resources to a mobile device. The method involves receiving mobile device user information relating to a geographic location to locate one or more merchants within a subscription-based shopping network, and receiving mobile device user information relating to a merchant type within the subscription-based shopping network.

The trend in online games, already popular in the entertainment industry, is set to extend to the travel industry according to research released this week. 

The WTM Global Trends Report 2011 reveals the ‘gamification of travel’ is already taking hold with companies and tourism organisations including Lufthansa and Tourism Ireland using gaming techniques to create brand awareness and build loyalty.

Last year Tourism Ireland unveiled its Ireland Town game on Facebook giving it the potential to engage with more than 62 million people.

Luxtera, which makes a optics chips that has characteristics of a standard silicon chip, has developed a hybrid chip for the data center market that can achieve speeds of more than 100 gigabits per second. Those are the same speeds that telecommunications firms are enabling via long-haul cables to handle the massive demand for bandwidth worldwide, but in this case are designed to handle the next wave of big data and networking-intensive applications inside webscale and cloud data centers.

Luxtera was founded in 2001 and builds chips that allow messages to be sent at the speed of light, but instead of using specialty materials that optics chipmakers such as Infinera use, Luxtera uses traditional silicon chips made using the CMOS process. This cuts down on the cost of the chips and makes it possible to use them for high-volume jobs, such as switching in the data center.

Luxtera’s single chip opto-electronic transceiver includes four fully integrated 28Gbps transmit and receive channels powered from a single laser for an aggregate unencoded data rate of up to 112Gbps. The device is targeted for 100Gbps Ethernet, OTN and InfiniBand applications as well as emerging OIF (Optical Internetworking Forum) Short Reach (SR) and Very Short Reach (VSR) electrical interconnect to host systems. … The optical transceivers can be socketed directly onto the customers’ switch or server boards for both backplane and rack mount connectivity.

Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday.

For advertisers that didn’t purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012.

Advertisers say they are most likely to shift spending away from display and print ads to fund the increased online video spending.

Thanks to augmented reality technology, a tiny version of Rihanna actually seems to emerge from the cap of a jar of Nivea Creme to sing her song “California King Bed.”

The app, which went live this week, is an attempt to “create engaging digital advertising experiences,” says a statement from the company. Nivea tried to create such as experience this summer with a “Co-Star with Rihanna” Facebook campaign that let users star in a short, alternative version of the music video for the song by editing themselves into the action.

For the AR component, all you have to do is buy a tin of Nivea Creme or print one out from Nivea’s website and hold either up to your computer’s webcam. Then, voila, Rihanna appears.

The space for mobile payments has heated up really fast over the past couple of years. One thing that we’ve started to see more of lately are applications that focus more on peer-to-peer payments versus something that you’d use to see a business. With PayPal implementing NFC, Dwolla providing software solutions to hardware problems and Venmo firmly in between all of it, the space is getting crowded quite fast.

Funds can be added to Clover via any credit card, but not directly from your bank or PayPal.

To withdraw, you can do immediate transfers to your PayPal, or a bank transfer in 2-3 days. Obviously, if you’re using PayPal, you’re going to get a fee tacked onto transactions. Bank transfers might have them as well, depending on your particular bank’s methods.

Today, Google announced a change to its search algorithm that the company says will impact 35% of Web searches. The change builds on top of its previous “Caffeine” update in order to deliver more up-to-date and relevant search results, specifically those in areas where freshness matters. This includes things like recent events, hot topics, current reviews and breaking news items. Google says that the new algorithm knows that different types of searches have different freshness needs, and weighs them accordingly. For example, a search for a favorite recipe posted a few years ago may still be popular enough to rank highly, but searches for an unfolding news story or the latest review of the iPhone 4S should bring the newer, fresher content first, followed by older results.

Do you remember the amazing game of Memory?

The aim of the game is to remember each card you flip over and find all the pairs.

In a similar fashion, Dave Brown, the design blogger at Holiday Matinee created “The Amazing Game of REcollection,” that turns the art of discovery into a fun game that rewards you for playing. For online shoppers in need of a brain exercise, the app is great. Not only does playing the app double as online shopping, but for each board completed, you are given 15% discount codes to various online shopping sites like Toddland, Photojojo, WeJetSet, Feelgoodz, and Holstee.

Tapit is a new mobile advertising startup, founded in March 2011, that enables content sharing and offer delivery simply by tapping an NFC-enabled phone anywhere the Tapit logo can be found.

The company has now raised a seed funding round from Sydney Angels in record time – just 22 days from the pitch until the round was subscribed for. This is the fastest investment to date for Sydney Angels, the not-for-profit membership organization for angels which typically invests in Sydney-based startups.

NFC (near field communication), a short-range wireless technology, is often associated with mobile payments and mobile wallets these days, as a new way to enable purchases at point-of-sale. But that’s only one of the many possible use cases for the technology, which can also support things like sharing files and media between devices, advertising, ticketless transactions and more. It can even be used to perform actions like those found in NTT DOCOMO’s nifty “tap to follow” offering that lets two Twitter users follow each other simply by tapping phones.

Siri, the iPhone 4S digital assistant, does so many useful things; it helps you find the nearest pizza joint, reminds you to buy bread and even quotes 2001: A Space Odyssey. Did you know that you can also use Siri to dictate notes into your Evernote account? It’s true, and best of all, you probably already have it configured.

The set up is very straightforward. First, make Evernote a contact in your address book with your incoming Evernote email address. You can add the email by going into Evernote > Settings > Evernote email address.

Launch Siri and say “Send to Evernote.” Next, dictate your email and send it off. The message will show up in your default notebook. Even cooler, you can say “Send email to Evernote. Make apple pie for family reunion,” and Siri will send that note into your account.