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Think about not only your marketability today as a cool guy or girl in your college social circle, but who you might want to be in five or ten years when posting an "identity" on the Internet. Remember, just because it is a new technology does not absolve you of the responsibility to use it in legal and appropriate ways — including taking into account your obligations regarding proper conduct as a citizen of the university.

even if you take it down or change it, it remains accessible to the rest of the world on the Internet anyway.

Don't say anything about someone else that you would not want said about yourself. And be gentle with yourself too