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But just like blogs made two-way conversations on the Web relatively cheap, easy, and quick for the masses compared to previous methods (such as personal Web sites), conversational models on the Web have continued to evolve.  Recently, microblogging and social aggregation platforms like Twitter and Friendfeed have emerged to offer alternative models that are compelling for a number of significant reasons. 

Users of the latest social media tools are far more likely to post several times a day, more likely dozens of times, each one forming a new conversational beachhead.  This can be overwhelming, but it can also be enormously stimulating and rewarding, as a form of collaboration, cross-pollination, brainstorming, serendipity, news gathering, and countless other activities provide one with a continuous connection to the broader world.

Social Computing Reading List I. Broad Marketing/Business Theory Focused The Cluetrain Manifesto Christopher Locke The Purple Cow Seth Godin The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson The Age of Conversation Gavin Heaton and Drew McLellan Meatball Sundae: Is Your Marketing Out of Sync? Seth Godin The Open Brand Kelly Mooney and Nita Rollins II. Consumer Behavior/Case Study Focused Made to Stick: Why Some Ideas Survive and Others Die Chip Heath & Dan Heath Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Kindle Edition) Robert Scoble Join the Conversation: How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership Joseph Jaffe Smart Mobs: The Next Social Revolution Howard Rheingold III. Tactical Focused Word of Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz Citizen Marketers: When People are the Message Ben McConnell and Jackie Huba   Posted by Brook Miller on April 8, 2008