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Social Computing Reading List I. Broad Marketing/Business Theory Focused The Cluetrain Manifesto Christopher Locke The Purple Cow Seth Godin The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson The Age of Conversation Gavin Heaton and Drew McLellan Meatball Sundae: Is Your Marketing Out of Sync? Seth Godin The Open Brand Kelly Mooney and Nita Rollins II. Consumer Behavior/Case Study Focused Made to Stick: Why Some Ideas Survive and Others Die Chip Heath & Dan Heath Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Kindle Edition) Robert Scoble Join the Conversation: How to Engage Marketing Weary Consumers with the Power of Community, Dialogue and Partnership Joseph Jaffe Smart Mobs: The Next Social Revolution Howard Rheingold III. Tactical Focused Word of Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz Citizen Marketers: When People are the Message Ben McConnell and Jackie Huba   Posted by Brook Miller on April 8, 2008

Robert Bringhurst’s book The Elements of Typographic Style is on many a designer’s bookshelf and is considered to be a classic in the field. Indeed the renowned typographer Hermann Zapf proclaims the book to be a must for everybody in the graphic arts, and especially for our new friends entering the field. In order to allay some of the myths surrounding typography on the web, I have structured this website to step through Bringhurst’s working principles, explaining how to accomplish each using techniques available in HTML and CSS. The future is considered with coverage of CSS3, and practicality is ever present with workarounds, alternatives and compromises for less able browsers. At the time of writing, this is a work in progress. I am adding to the site in the order presented in Bringhurst’s book, one principle at a time. You can subscribe to an RSS feed for notification of new additions.

Goldman analyst James Mitchell set a buy rating and $98-a-share target price on Amazon's stock, saying the company has been doing well by exploring business routes aside from its traditional online methods such as the Kindle, an electronic book-reading device.

Mitchell said Amazon is seen as being able to sustain its revenue growth longer that most other Internet retailers, and that the company's revenue growth rate in the past quarter matched that of Google Inc.

Today, 1kg.org manages a database of over 200 elementary schools which includes information on: 1) how many students are in the school; 2) what is the kids’ primary need; 3) the school name and contact person; 4) detailed directions, including method of transportation, of how an independent traveler can reach the school. Last year, more than 130 independent travelers volunteered to carry one kilogram of stationery or books to the kids on the travelers’ trips.

In its Standards of Professional Practice the AIGA makes this unequivocal statement regarding authorship, “When not the sole author of a design, it is incumbent upon a professional designer to clearly identify his or her specific responsibilities or involvement with the design. Examples of such work may not be used for publicity, display or portfolio samples without clear identification of precise areas of authorship.” Unfortunately, this dictum has not led to consistency in the way graphic design is credited in magazines, books, websites, or contests and doesn't address the problem of unattributed work.

The AIGA's stance speaks to what has traditionally been the major issue in graphic design attribution — in such collaborative work why does a single designer end up getting the credit?

What about young designers who put work done at a well-known studio on their personal portfolio site? What about big studios that use a monolithic studio credit for the work done by individual employees? And (as in the Sundance Channel example) what about work that goes completely uncredited?

Flickr is more fun with friends, but it is a big busy place, and sometimes it can be hard to find the people you know. The new Find Your Friends feature can help with that. If you have a Yahoo! Mail, Gmail, or Microsoft Live Hotmail account we can look for people in your address book who are already using Flickr. Then you can add them as a Flickr contact. How neat is that?

从一个手工书的计划，到一个被全球手工创作人关注的flickr group，这一切，仍然很渺小，不伟大，但却给我力量。

通识，一般生活之准备也，专识，特种事业之准备也。 　　社会所需要者，通才为大，而专家次之，以无通才为基础之专家临民，其结果不为兴民，而为扰民。 　　 　　我们这一代人在特定的意识形态中成长，教育有它的局限性，大学阶段的学习又过于专业化，在此重新思考自己的知识构成，在一个异化的时空实现「自我重构」，并形成一种「学科融合」的视角。当各科知识所遵循的方法本身已植入身体内部的思考体系，单个的知识便不再重要。

“科学是内在的整体，它被分为单独的部门，不是取决于事物的本质，而是取决于人类认识能力的局限性。实际上存在着由物理学到化学，通过生物学和人类学到社会科学的连续性的链条。” 　　　　　　　　　　　　　　　　　　　　　　　——普朗克

其次关于有用知识。 　　福尔摩斯的知识结构，对于像福尔摩斯这样一个小说里的侦探（注意“小说里”和“侦探”两个关键），是合理的，起码符合柯南道尔爵士的创作需求。 　　现实中也许难免有像小说里人物一样生活的人。然而，他可以不懂文学，却至少应该会讲话和写字，他可以不懂哲学，却一定要有自己的价值观和世界观，他可以不懂天文学，却至少不要因为看到日食或流星而惊恐，他可以不懂政治，却应该了解政府的政策会对社会造成什么影响以及自己作为公民拥有哪些权利和义务，……否则，这个人几乎不能正常生活在这个社会上。