ODU Learns

Examining the Relationship between Online Advertising and Brand Building

Article more about potential problems and mishaps with some information about handling customer tweets and reinforcing the idea that Twitter can be a 24/7 proposition.

Good brief article with brand assessment strategies which could easily translate to ODU Learns

This article is geared towards travel destination marketing but the piece I found interesting could be applicable to us in evaluaing Pinterest vs. Instagram is this: Pinterest "Agencies that select to use Pinterest usually have a collection of brand attributes to reinforce a key message. In addition, Pinterest is great to reach out to individuals who have common interests and will prompted to repin (or share) great images. Instagram Instagram is the ideal platform to encourage discussions based on the posted content and execute clever hashtag marketing strategies. Although the two tools basically address a fundamental need to share visual content, Pinterest and Instagram can allow tourism organizations to reach promotional objectives in different ways. It is a question of assessing the elements of a social media strategy which may include: Branding objectives Understanding the needs of the individuals in the target market (Please read, "Why The Future of Tourism Depends On Millennials and Market Research?") Generating the appropriate amount content A plan to post curated content on the designated applications Utilizing the correct key metrics to evaluate the success of the campaign on Pinterest, Instagram or both

This may be something for later. It discusses assessment/attribution regarding social media conversion. Google Analytics is discussed with a link to setting up goals within the Google App.

another salesforce marketing cloud article, includes information about earning trust and engagement through social media. This website has quite a few good articles.

Article that directly addresses social media and student retention, very valuable since part of the population we're trying to reach are those students needing additional resources to succeed academically. Really like the idea of faculty to student connections but not sure how we might want to do that, I do have ideas though: Faculty interview/What I wish I knew as a student, faculty Q &A times, etc.

Tweet tips, brief and to the point

Effective studying and test taking tips from the College of DuPage. Includes strategies for effective use of your textbook, geared to college students.

Basic and not so basic math study stratagies. New one on this page is to work problems forwards and then work backwards from the answer to find the original problem.

article about a 10 minute writing exercise which has been proven to help students who suffer from test anxiety

Abstract with a link to the full document on dealing with test anxiety in children and adults. Geared for teachers but lays out different approaches and tips.

Links to studying several different subjects including math, biology, chemistry and physics. Many have the same basic steps. New ones here is are using 2 different texts for studying (get a second one from a library, etc.) and to review the material from class immediately after class and then 8 hours later to increase retention.

free site which includes math and science. Users have the ability to create playlists as well as use resources on the site ranging from lecture to multimedia graphic demonstrations. Also includes links to other free resources on many subjects

Anything in list form is pretty popular these days, and I like the way they encourage you to ask yourself questions during the search process.

Penn State University's quick, clean guide to proper APA format for research papers.

Includes different notetaking styles and also has diagrams with examples of each style

Short video on procrastination