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"René Magritte must have had mornings like that. Think of the painting he made in 1935. The painting is called "La Clef des songes" (The Interpretation of Dreams). It is a painting of a board with four panels. The board is like an old school primer, used to teach children the names of things. There is a horse, a clock, a pitcher, and a valise. Under the objects are words. The horse is labeled "the door." The clock is labeled "the wind." The pitcher is labeled "the bird." And the valise is labeled "the valise." Why are three objects mislabeled, while one object is correctly labeled? Maybe it is like our confused morning at the market. We felt odd not because the fruits were labeled incorrectly, but because the relationship of signs suddenly struck us as utterly arbitrary even when everything had been labeled correctly. Likewise, when we see the three incorrectly labeled objects in "La Clef des songes," we begin to distrust even the correct labeling of the valise. What does the word "valise" have to do with the picture of the valise, and what does the picture really have to do with the actual thing? When we represent reality in words or pictures, do we come closer to that reality, or push it further away?"

So what does this mean for theatre? Well, like I just said, performances, audiences, and things can be at multiple locations, at the same time, sharing a connected experience. Performers and audience can get "connected" with the output systems of spaces and spaces become "sensitive." So that would mean that you're now controlling the theatre lights, or my slideshow, or you're interacting with my body if I'm rigged in whatever way. Performers, audiences, and spaces can influence and manipulate each other, and the input-output system. In the classic theatre-the technician over there is sitting in the dark and is not supposed to be seen. But they're there and they're everywhere. The interesting thing is the whole theatre space is rigged in a very hierarchical way. But the Internet of Things is modular, so the idea is that everybody in the room can potentially become the operator or performer of a given system.

"But not all kinds of audience analysis are evil. It's an important but often-overlooked practice for any organization. When I ask an NGO "who are you trying to engage with?", the answer is often simply "everybody" or "you know, the people on our list". There’s an inclination to think “everybody will obviously be interested in our cause!” In reality, the more you refine who you want to talk to, the easier it is to reach them. Consider these two sample audiences:"