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"But not all kinds of audience analysis are evil. It's an important but often-overlooked practice for any organization. When I ask an NGO "who are you trying to engage with?", the answer is often simply "everybody" or "you know, the people on our list". There’s an inclination to think “everybody will obviously be interested in our cause!” In reality, the more you refine who you want to talk to, the easier it is to reach them. Consider these two sample audiences:"

"'Relaxed' performances, aimed at people with disabilities and their carers, are few and far between - but they have benefits for all of us. The whole point of theatre is that disruption should be possible"