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A patron's loyalty is built step-by-step with each interaction with your organization. Each purchase and each donation is an indicator of the affinity that patrons feel for the organization. The problem in the evolution of patrons often occurs in the hand-off between marketing and development.

"René Magritte must have had mornings like that. Think of the painting he made in 1935. The painting is called "La Clef des songes" (The Interpretation of Dreams). It is a painting of a board with four panels. The board is like an old school primer, used to teach children the names of things. There is a horse, a clock, a pitcher, and a valise. Under the objects are words. The horse is labeled "the door." The clock is labeled "the wind." The pitcher is labeled "the bird." And the valise is labeled "the valise." Why are three objects mislabeled, while one object is correctly labeled? Maybe it is like our confused morning at the market. We felt odd not because the fruits were labeled incorrectly, but because the relationship of signs suddenly struck us as utterly arbitrary even when everything had been labeled correctly. Likewise, when we see the three incorrectly labeled objects in "La Clef des songes," we begin to distrust even the correct labeling of the valise. What does the word "valise" have to do with the picture of the valise, and what does the picture really have to do with the actual thing? When we represent reality in words or pictures, do we come closer to that reality, or push it further away?"

Long after the stars take their final bows, production assistants, dressers, marketing directors, designers, physical therapists and house managers keep the Broadway business running. They are among the minds at work behind the bright lights and creative forces driving the industry forward.

A custom targeted localized publicity campaign can bring get you media coverage in the newspapers, and on radio and TV for your local events. You can conduct the campaign so that you drive people to your event and also get feature stories which talk about your event. Both will improve sales.