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A patron's loyalty is built step-by-step with each interaction with your organization. Each purchase and each donation is an indicator of the affinity that patrons feel for the organization. The problem in the evolution of patrons often occurs in the hand-off between marketing and development.

A custom targeted localized publicity campaign can bring get you media coverage in the newspapers, and on radio and TV for your local events. You can conduct the campaign so that you drive people to your event and also get feature stories which talk about your event. Both will improve sales.