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I think book trailers are an effective way to connect young readers with books. I include book trailers in almost every booktalking session.

Hope that you follow John at his blog page, twitter is even better, see this posting for inspiration.

Ginny receives a stack of 13 envelopes from her Aunt Peg with instructions that send her on an adventure through Europe. YA novel by Maureen Johnson. Book Trailer created by Colette Cassinelli. Directions: http://edtechvision.org/?p=976

Making a digital story with kids from The Book Chook - interesting presentation of how to make a digital story in movie format... 

What this tool can do for you: Help you better understand how to determine the "fairness" of a use under the U.S. Copyright Code.

I just used this to determine if I was violating Fair Use with the book trailer videos I'm posting onto Destiny. My "conclusion" showed that I was within Fair Use guidelines. I have printed the document and will keep it - hopefully I won't ever need it! Although not legally binding, this site is a very helpful tool in providing clear criteria to the Fair Use decision.