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Launched in partnership with the Academy of Nutrition and Dietetics Foundation and the President's Council on Physical Fitness and Sports, this has become a flagship program of the General Mills Foundation, distributing more than $5 million in grants to nonprofit organizations. Through the Champions for Healthy Kids program, the General Mills Foundation will award 50 grants of $20,000 each to nonprofit organizations working to improve nutrition and physical fitness behaviors for youth.

The Foundation encourages submission of applications from Academy Members that explore lifestyle interventions which can reduce the risk of development of childhood overweight and obesity by focusing on nutrition and physical activity.

Grants of up to $5,000 will be awarded to local nonprofit organizations located within the service area of individual Walmart stores in the areas of hunger relief and healthy eating, health and human services, quality of life, education, community and economic development, diversity and inclusion, public safety, and environmental sustainability.