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The Electric Daisy Carnival is one of the world’s largest electronic dance music festivals.  In fact, it has the highest attendance of any music festival of its kind outside Europe, leading some to dub it “The American Ibiza”.  Founded in 1997 by Insomniac Events, and named after Steve Kool-Aid’s original creation, the festival has gone from big to massive in recent years.

DC expanded very quickly.  It was first held in 1997 at the Shrine Expo Hall in Los Angeles where 5000 ravers packed the hall.    Originally set as a California only event, these days EDCs are everywhere!  EDC can now be found in Colorado, Texas, Puerto Rico, Florida, and even the Garden State of New Jersey. At the 16th annual EDC, the event took place at the Las Vegas Motor Speedway for 3 days on  June 8th through June 10th.  The music festival pulled in over 300,000 people and featured over 100 EDM artists from around the world.    Unfortunately, the electronic music festival became tainted by the deaths of 2 festival goers.  A drunk raver was killed after being hit by a truck while crossing the street and a young college pre-medical student who fell out of her hotel window after consuming ecstasy.

1997 – Shrine Expo Hall (Los Angeles, CA) 1998 – No Info 1999 – Lake Dolores Waterpark (Newberry Springs, CA) 2000 – World Ag Expo (Tulare, CA) 2001 – Hansen Dam (Lake View Terrace, CA) and Thunderhill Raceway Park (Austin, Texas) 2002 – Queen Mary Events Park (Long Beach, CA) and Travis County Exposition Center (Austin, Texas) 2003 – NOS Events Center (San Bernadino, CA) 2004 – NOS Events Center (San Bernadino, CA) 2005 – NOS Events Center (San Bernadino, CA) 2006 – NOS Events Center (San Bernadino, CA) 2007 –Memorial Center and Expo Park (Los Angeles, CA) 2008 – Memorial Coliseum and Expo Park (Los Angeles and CA Arapahoe County Fairgrounds ( Aurora, CO) 2009 – Memorial Coliseum and Expo Park (Los Angeles, CA), Arapahoe County Fairgrounds ( Aurora, CO), The Arena Fairgrounds (Puerto Rico) 2010 – Memorial Coliseum and Expo Park (Los Angeles, CA), Arapahoe County Fairgrounds ( Aurora, CO), Fair Park (Dallas, TX), Estadio Sixto Escobar (Puerto Rico) 2011 – Tinker Field (Orlando, FL), County Fairgrounds ( Aurora, CO), Fair Park (Dallas, TX), Las Vegas Motor Speedway (Las Vegas, NV), and Estadio Sixto Escobar (Puerto Rico) 2012 – MetLife Stadium (East Rutherford, NJ), Las Vegas Motor Speedway (Las Vegas, NV), and Panamerican Pier Complex (Puerto Rico)

Lollapalooza is investing in more than just quality tunes this year. For the first time, the Chicago music festival will be offering festivalgoers wearable tech that can be linked to credit and debit card information. These wrist bands, which will be sent to attendees in the weeks preceding the festival’s start, use basic radio frequency identification (RFID).

This form of wearable payment will allow patrons to pay for food and drinks without having to carry cash or swipe their plastic.Those attending the festival will be asked to enter their credit card information prior to the festival’s first weekend and during the weekend vendors will have pay pads on which users can tap their bracelets and enter a pin number.

Last year’s South by Southwest festival featured Lightwave technology that enabled lasers and special effects. One of the Lightwave  perks of the weekend was a wristband that measured audience interaction in real time. The bands measured audience members’ biometrics by tracking them with motion, volume and temperature sensors. Sponsored by a partnership with Pepsi, Lightwave bands were linked to user’s individual accounts and audience interaction was ranked on a screen at the front of the room. Certain levels of dance interaction “unlocked” rewards, such as Pepsi refreshments.

Rotella's rise as rave master has been meteoric. Ten years ago, nearly half a dozen Southern California promoters were vying for the electronic dance music festival dollar, and Rotella's was just a face in that crowd.