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Live Nation, Inc., is one of the largest owners and operators of venues for live entertainment in the world. Since its founding in 1997 the company has acquired many of the largest concert promotion companies in the United States, Canada, and Europe.

It promotes or stages about 30,000 events a year attracting around 60 million attendees. Approximately 90 percent of revenues come from this area.

Rotella's rise as rave master has been meteoric. Ten years ago, nearly half a dozen Southern California promoters were vying for the electronic dance music festival dollar, and Rotella's was just a face in that crowd.