Social media platforms have opened up avenues for weight-loss advertisements. If you scroll down Pinterest or Instagram, you will find an abundance of posts promoting the message of being thin. You will see images of fit bodies, before-and-after weight loss posts, so-called healthy meal trends, etc. This explosion of diet trends has started advocating that being thin is the only acceptable form of body size. Hence, the audience must strive to achieve that. It has eventually built a toxic environment of body-shaming, mental health problems and unhealthy lifestyle and dietary practices. Therefore, Pinterest, in July 2021, banned all weight-loss related advertisements on its platform. A similar action was taken by Instagram and Facebook in September 2019.
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