Provides a comprehensive checklist of 27 promotional techniques to build traffic to a business website, with links to sources with further information, including advertising, search engine stratagies, META tags, reciprocal links, PPC buys, e-zines, newsletters, PR public relations, and e-mail marketing.

Solo entrepreneurs, freelancers and other self-employed professionals have always struggled to take vacations, and the recession is making it even harder." />

Businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems." />

Small businesses that have enjoyed sudden popularity are working to build loyal customer bases by reaching out on the Web, offering freebies and getting celebrities to try their products." />