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Here is another good article on small business uses for Twitter

From INC. Magazine Using Twitter to Find Customers By Minda Zetlin Most businesses think of Twitter as a promotional tool, but it can also be used to find sales leads. Here's how to use Twitter to find potential customers and how to convert those contacts into sales. Boloco, a burrito restaurant chain with 16 locations often runs ads in a Boston newspaper. The ads contain coupons for the chain's popular burritos for a special price of $3. It makes sense to advertise in Boston, since 13 of the chain's 16 restaurants are there, but CEO and co-founder John Pepper wished the ads could also bring customers to Boloco restaurants in New Hampshire and Vermont. So, when he ran one recent ad, Pepper also posted a photo of the coupon on Twitter, inviting diners to bring in any image of the coupon -- a photocopy, printout, or even an image on a mobile phone -- to get the discount.

Provides a comprehensive checklist of 27 promotional techniques to build traffic to a business website, with links to sources with further information, including advertising, search engine stratagies, META tags, reciprocal links, PPC buys, e-zines, newsletters, PR public relations, and e-mail marketing.

excellent article. maybe could combine some of the numbers.

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We are currently advertising a video conferenced class organized by the Las Vegas NSBDC, but here are the classes via webconference!