Using Twitter to Find Customers - 0 views
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Bill Sims on 06 Aug 09Here is another good article on small business uses for Twitter
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Bill Sims on 06 Aug 09From INC. Magazine Using Twitter to Find Customers By Minda Zetlin Most businesses think of Twitter as a promotional tool, but it can also be used to find sales leads. Here's how to use Twitter to find potential customers and how to convert those contacts into sales. Boloco, a burrito restaurant chain with 16 locations often runs ads in a Boston newspaper. The ads contain coupons for the chain's popular burritos for a special price of $3. It makes sense to advertise in Boston, since 13 of the chain's 16 restaurants are there, but CEO and co-founder John Pepper wished the ads could also bring customers to Boloco restaurants in New Hampshire and Vermont. So, when he ran one recent ad, Pepper also posted a photo of the coupon on Twitter, inviting diners to bring in any image of the coupon -- a photocopy, printout, or even an image on a mobile phone -- to get the discount.