Did My Neurons Make Me Do It? | Review - 0 views
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The picture of agency presented here is one well worth pursuing. Murphy and Brown have not presented us with a view that is defensible, both because it is far too sketchy to be properly assessed, and because many of the claims made will no doubt turn out to be false. However, the general outlines of the view are plausible, and there is a rich research agenda here. Perhaps future work will see some of the details worked out, and the gaps filled. (Neil Levy)
Neuroscience and Decision Making - 0 views
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This paper reviews the cognitive neuroscience of decision making and summarizes a talk given by the author at a SOL-UK workshop entitled 'Improving the Decision-Taking Process in Institutions' and held at the London School of Economics on 23rd June, 2006.\n\nAn operational definition of decision making is discussed as it relates to neuroscientific research and application. Neuroanatomical and cortico- subcortical as well as cortico-cortical connections between brain structures are then reviewed as they relate to the decision making process. Finally, while biased toward the individual level of analysis, extrapolations to the larger group environment are also discussed.
Neural correlates of third party punishment. - 0 views
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The level of activity in the right dorsolateral prefrontal cortex correlated with the level of responsibility that the volunteers assigned to the defendant, whereas activity in the amygdala, the medial prefrontal cortex and the posterior cingulate cortex predicted punishment magnitude, indicating that distinct neural systems underlie the two processes in legal decision making. (Deric Bownds' MindBlog)
How vision sends its message to the brain - 0 views
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At the center of the discovery is the signaling of rhodopsin to transducin. Rhodopsin is a pigment in the eye that helps detect light. Transducin is a protein (sometimes called "GPCR") which ultimately signals the brain that light is present. The researchers were able to "freeze frame" the chemical communication between rhodopsin and transducin to study how this takes place and what goes wrong at the molecular level in certain disorders. (Science Blog)
Facebook Friends - 0 views
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there's some suggestive evidence that the brain might contemplate other people very differently when that person is a virtual Facebook "page" and not a flesh and blood individual, with a tangible physical presence. Humans, after all, are social primates, blessed and burdened with a set of paleolithic social instincts. We aren't used to thinking about people as computerized abstractions. (The Frontal Cortex)
Why Don't Babies Talk like Adults? - 0 views
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This finding-that having more mature brains did not help the adoptees avoid the toddler-talk stage-suggests that babies speak in baby talk not because they have baby brains, but because they only just got started learning and need time to accrue sufficient vocabulary to be able to expand their conversations. Before long, the one-word stage will give way to the two-word stage, and so on. Learning how to chat like an adult is a gradual process. (Scientific American)
The Disgust Scale Home Page - 0 views
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The Disgust Scale is a self-report personality scale that was developed by Jonathan Haidt, Clark McCauley, and Paul Rozin as a general tool for the study of disgust. It is used to measure individual differences in sensitivity to disgust, and to examine the relationships among different kinds of disgust. This page contains information on the emotion of disgust and on the Disgust Scale. Please feel free to print any of the papers on this page, and to use the Disgust Scale for research, education, or other non-commercial purposes. If you obtain any interesting findings with the Disgust Scale, we would appreciate hearing about them, and we would be happy to post a link to you or your work on this page.
Disgust, Morality, and Human Identity - 0 views
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Our understanding of disgust and morality is in its infancy, yet technological advances in neurobiology, an increasing willingness to engage in interdisciplinary dialogue, to take religion seriously as a dimension of human nature and experience, and growing knowledge of cultural differences, have created a climate within which a breakthrough in our understanding of morality could soon occur. (Heather Looy :: Global Spiral)
Disgust as Embodied Moral Judgment - 0 views
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How, and for whom, does disgust influence moral judgment? In 4 experiments participants made moral judgments while experiencing extraneous feelings of disgust. Disgust was induced in Experiment 1 by exposure to a bad smell, in Experiment 2 by working in a disgusting room, in Experiment 3 by recalling a physically disgusting experience, and in Experiment 4 through a video induction. In each case, the results showed that disgust can increase the severity of moral judgments relative to controls. Experiment 4 found that disgust had a different effect on moral judgment than did sadness. In addition, Experiments 2-4 showed that the role of disgust in severity of moral judgments depends on participants' sensitivity to their own bodily sensations. Taken together, these data indicate the importance - and specificity - of gut feelings in moral judgments.
The 'I' Illusion - 0 views
Neuroscience and Decision Making - 0 views
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The purpose of this paper is to provide an integrative review of the area of Neuroscience and its relationship to Behavioral Decision Making. I will start by discussing Prospect theory and the role that neuroscience can play in understanding human behavior under risky situations. I will then discuss the Somatic Marker Hypothesis and its application in decision making. Further, I will highlight some techniques that are used to measure neural responses. Finally, I will end with future avenues of research where Neuroscience techniques can be applied in studying different Marketing phenomena.
TRUST, EMOTION, ETHICS, & MORALITY IN NEGOTIATION & DECISION MAKING - 0 views
Slide show: How your brain works - 0 views
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Your brain contains billions of nerve cells arranged in patterns that coordinate thought, emotion, behavior, movement and sensation. A complicated highway system of nerves connects your brain to the rest of your body, so communication can occur in split seconds. Think about how fast you pull your hand back from a hot stove. While all the parts of your brain work together, each part is responsible for a specific function - controlling everything from your heart rate to your mood.
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