Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider "real" value -- and his conclusion has interesting consequences for how we look at life.
A Japanese beverage maker and pharmaceutical company, Otsuka, is planning to send a specially designed canister of its powered sports drink Pocari Sweat to the moon.
A Japanese beverage maker and pharmaceutical company, Otsuka, is planning to send a specially designed canister of its powered sports drink Pocari Sweat to the moon.
TES resources. A checklist of things to include in many of the main text types. Topics include non fiction and explanation texts such as: reviews, instructions, reports, interviews, letters, narratives, advertisements.