At the heart of this debate is the need to ensure that in a world where many, if not all, of the important details of our lives – including our relationships – exist in cyber-perpetuity, people retain, or reclaim, some level of control over their online selves. While the world of forgetting may have vanished, we can reshape the new one in a way that benefits rather than overwhelms us. Our overriding task is to construct a digital way of life that reinforces our existing sense of ethics and values, with security, trust, and fairness at its heart.