Skip to main content

Home/ New Media Ethics 2009 course/ Group items matching "Marketing" in title, tags, annotations or url

Group items matching
in title, tags, annotations or url

Sort By: Relevance | Date Filter: All | Bookmarks | Topics Simple Middle
Weiye Loh

Uwe E. Reinhardt: How Convincing Is the Economists' Case for Free Trade? - NYTimes.com - 0 views

  • “Emerging Markets as Partners, Not Rivals,” a fine commentary in The New York Times on Sunday by N. Gregory Mankiw of Harvard prompted me to take a vacation from the dreariness of health policy to visit one of the economic profession’s intellectual triumphs: the theory that every country gains by unfettered international trade.
  • That theory is less popular among noneconomists, especially politicians and unions. They wring their hands at what is called offshoring of jobs and often have no problem obstructing free trade with such barriers as tariffs or import quotas, which they deem in the national interest. (Two blogs recently offered examples of this posture.)
  • Economists assert that over the longer run, the owners of businesses that lose their markets in international competition and their employees will shift into new economic endeavors in which they can function more competitively. Skeptics, of course, often respond with the retort of John Maynard Keynes: “In the long run, we’re all dead.”
  • ...3 more annotations...
  • this truth, which economists hold self-evident: Relative to a status quo of no or limited international trade, permitting full free trade across borders will leave in its wake some immediate losers, but citizens who gain from such trade gain much more than the losers lose. On a net basis, therefore, each nation gains over all from such trade.
  • In their work, economists are typically are not nationalistic. National boundaries mean little to them, other than that much data happen to be collected on a national basis. Whether a fellow American gains from a trade or someone in Shanghai does not make any difference to most economists, nor does it matter to them where the losers from global competition live, in America or elsewhere.
  • I say most economists, because here and there one can find some who do seem to worry about how fellow Americans fare in the matter of free trade. In a widely noted column in The Washington Post, “Free Trade’s Great, but Offshoring Rattles Me,” for example, my Princeton colleague Alan Blinder wrote: I’m a free trader down to my toes. Always have been. Yet lately, I’m being treated as a heretic by many of my fellow economists. Why? Because I have stuck my neck out and predicted that the offshoring of service jobs from rich countries such as the United States to poor countries such as India may pose major problems for tens of millions of American workers over the coming decades. In fact, I think offshoring may be the biggest political issue in economics for a generation. When I say this, many of my fellow free traders react with a mixture of disbelief, pity and hostility. Blinder, have you lost your mind? Professor Blinder has estimated that 30 million to 40 million jobs in the United States are potentially offshorable — including those of scientists, mathematicians, radiologists and editors on the high end of the market, and those of telephone operators, clerks and typists on the low end. He says he is rattled by the question of how our country will cope with this phenomenon, especially in view of our tattered social safety net. “That is why I am going public with my concerns now,” he concludes. “If we economists stubbornly insist on chanting ‘free trade is good for you’ to people who know that it is not, we will quickly become irrelevant to the public debate. Compared with that, a little apostasy should be welcome.
Weiye Loh

Measuring Social Media: Who Has Access to the Firehose? - 0 views

  • The question that the audience member asked — and one that we tried to touch on a bit in the panel itself — was who has access to this raw data. Twitter doesn’t comment on who has full access to its firehose, but to Weil’s credit he was at least forthcoming with some of the names, including stalwarts like Microsoft, Google and Yahoo — plus a number of smaller companies.
  • In the case of Twitter, the company offers free access to its API for developers. The API can provide access and insight into information about tweets, replies and keyword searches, but as developers who work with Twitter — or any large scale social network — know, that data isn’t always 100% reliable. Unreliable data is a problem when talking about measurements and analytics, where the data is helping to influence decisions related to social media marketing strategies and allocations of resources.
  • One of the companies that has access to Twitter’s data firehose is Gnip. As we discussed in November, Twitter has entered into a partnership with Gnip that allows the social data provider to resell access to the Twitter firehose.This is great on one level, because it means that businesses and services can access the data. The problem, as noted by panelist Raj Kadam, the CEO of Viralheat, is that Gnip’s access can be prohibitively expensive.
  • ...3 more annotations...
  • The problems with reliable access to analytics and measurement information is by no means limited to Twitter. Facebook data is also tightly controlled. With Facebook, privacy controls built into the API are designed to prevent mass data scraping. This is absolutely the right decision. However, a reality of social media measurement is that Facebook Insights isn’t always reachable and the data collected from the tool is sometimes inaccurate.It’s no surprise there’s a disconnect between the data that marketers and community managers want and the data that can be reliably accessed. Twitter and Facebook were both designed as tools for consumers. It’s only been in the last two years that the platform ecosystem aimed at serving large brands and companies
  • The data that companies like Twitter, Facebook and Foursquare collect are some of their most valuable assets. It isn’t fair to expect a free ride or first-class access to the data by anyone who wants it.Having said that, more transparency about what data is available to services and brands is needed and necessary.We’re just scraping the service of what social media monitoring, measurement and management tools can do. To get to the next level, it’s important that we all question who has access to the firehose.
  • We Need More Transparency for How to Access and Connect with Data
Weiye Loh

A Data State of Mind | Think Quarterly - 0 views

  • Rosling has maintained a fact-based worldview – an understanding of how global health trends act as a signifier for economic development based on hard data. Today, he argues, countries and corporations alike need to adopt that same data-driven understanding of the world if they are to make sense of the changes we are experiencing in this new century, and the opportunities and challenges that lie ahead.
  • the world has changed so much, what people need isn’t more data but a new mindset. They need a new storage system that can handle this new information. But what I have found over the years is that the CEOs of the biggest companies are actually those that already have the most fact-based worldview, more so than in media, academia or politics. Those CEOs that haven’t grasped the reality of the world have already failed in business. If they don’t understand what is happening in terms of potential new markets in the Middle East, Africa and so on, they are out. So the bigger and more international the organisation, the more fact-based the CEO’s worldview is likely to be. The problem is that they are slow in getting their organisation to follow.
  • Companies as a whole are stuck in the rut of an old mindset. They think in outworn categories and follow habits and assumptions that are not, or only rarely, based on fact.
  • ...10 more annotations...
  • For instance, in terms of education levels, we no longer live in a world that is divided into the West and the rest; our world today stretches from Canada to Yemen with all the other countries somewhere in between. There’s a broad spectrum of levels
  • even when people act within a fact-based worldview, they are used to talking with sterile figures. They are used to standing on a podium, clicking through slide shows in PowerPoint rather than interacting with their presentation. The problem is that companies have a strict separation between their IT department, where datasets are produced, and the design department, so hardly any presenters are proficient in both. Yet this is what we need. Getting people used to talking with animated data is, to my mind, a literacy project.
  • What’s important today is not just financial data but child mortality rates, the number of children per women, education levels, etc. In the world today, it’s not money that drags people into modern times, it’s people that drag money into modern times.
  • I can demonstrate human resources successes in Asia through health being improved, family size decreasing and then education levels increasing. That makes sense: when more children survive, parents accept that there is less need for multiple births, and they can afford to put their children through school. So Pfizer have moved their research and development of drugs to Asia, where there are brilliant young people who are amazing at developing drugs. It’s realising this kind of change that’s important.
  • The problem isn’t that specialised companies lack the data they need, it’s that they don’t go and look for it, they don’t understand how to handle it.
  • What is so strong with animation is that it provides that mindset shift in market segmentation. We can see where there are highly developed countries with a good economy and a healthy and well-educated staff.
  • At the moment, I’m quarrelling with Sweden’s Minister of Foreign Affairs. He says that the West has to make sure its lead over the rest of the world doesn’t erode. This is a completely wrong attitude. Western Europe and other high-income countries have to integrate themselves into the world in the same way big companies are doing. They have to look at the advantages, resources and markets that exist in different places around the world.
  • And some organisations aren’t willing to share their data, even though it would be a win-win situation for everybody and we would do much better in tackling the problems we need to tackle. Last April, the World Bank caved in and finally embraced an open data policy, but the OECD uses tax money to compile data and then sells it in a monopolistic way. The Chinese Statistical Bureau provides data more easily than the OECD. The richest countries in the world don’t have the vision to change.
  • ‘database hugging disorder’
  • we have to instil a clear division of labour between those who provide the datasets – like the World Bank, the World Health Organisation or companies themselves – those who provide new technologies to access or process them, like Google or Microsoft, and those who ‘play’ with them and give data meaning. It’s like a great concert: you need a Mozart or a Chopin to write wonderful music, then you need the instruments and finally the musicians.
Weiye Loh

Ads Implant False Memories | Wired Science | Wired.com - 0 views

  • The experiment went like this: 100 undergraduates were introduced to a new popcorn product called “Orville Redenbacher’s Gourmet Fresh Microwave Popcorn.” (No such product exists, but that’s the point.) Then, the students were randomly assigned to various advertisement conditions. Some subjects viewed low-imagery text ads, which described the delicious taste of this new snack food. Others watched a high-imagery commercial, in which they watched all sorts of happy people enjoying this popcorn in their living room. After viewing the ads, the students were then assigned to one of two rooms. In one room, they were given an unrelated survey. In the other room, however, they were given a sample of this fictional new popcorn to taste. (A different Orville Redenbacher popcorn was actually used.) One week later, all the subjects were quizzed about their memory of the product. Here’s where things get disturbing: While students who saw the low-imagery ad were extremely unlikely to report having tried the popcorn, those who watched the slick commercial were just as likely to have said they tried the popcorn as those who actually did. Furthermore, their ratings of the product were as favorable as those who sampled the salty, buttery treat. Most troubling, perhaps, is that these subjects were extremely confident in these made-up memories. The delusion felt true. They didn’t like the popcorn because they’d seen a good ad. They liked the popcorn because it was delicious.
  • “false experience effect,”
  • “Viewing the vivid advertisement created a false memory of eating the popcorn, despite the fact that eating the non-existent product would have been impossible,” write Priyali Rajagopal and Nicole Montgomery, the lead authors on the paper. “As a result, consumers need to be vigilant while processing high-imagery advertisements.”
  • ...2 more annotations...
  • How could a stupid commercial trick me into believing that I loved a product I’d never actually tasted? Or that I drank Coke out of glass bottles? The answer returns us to a troubling recent theory known as memory reconsolidation. In essence, reconsolidation is rooted in the fact that every time we recall a memory we also remake it, subtly tweaking the neuronal details. Although we like to think of our memories as being immutable impressions, somehow separate from the act of remembering them, they aren’t. A memory is only as real as the last time you remembered it. What’s disturbing, of course, is that we can’t help but borrow many of our memories from elsewhere, so that the ad we watched on television becomes our own, part of that personal narrative we repeat and retell.
  • This idea, simple as it seems, requires us to completely re-imagine our assumptions about memory.  It reveals memory as a ceaseless process, not a repository of inert information. The recall is altered in the absence of the original stimulus, becoming less about what we actually remember and more about what we’d like to remember. It’s the difference between a “Save” and the “Save As” function. Our memories are a “Save As”: They are files that get rewritten every time we remember them, which is why the more we remember something, the less accurate the memory becomes. And so that pretty picture of popcorn becomes a taste we definitely remember, and that alluring soda commercial becomes a scene from my own life. We steal our stories from everywhere. Marketers, it turns out, are just really good at giving us stories we want to steal.
  •  
    A new study, published in The Journal of Consumer Research, helps explain both the success of this marketing strategy and my flawed nostalgia for Coke. It turns out that vivid commercials are incredibly good at tricking the hippocampus (a center of long-term memory in the brain) into believing that the scene we just watched on television actually happened. And it happened to us.
Weiye Loh

Roger Pielke Jr.'s Blog: Wanted: Less Spin, More Informed Debate - 0 views

  • , the rejection of proposals that suggest starting with a low carbon price is thus a pretty good guarantee against any carbon pricing at all.  It is rather remarkable to see advocates for climate action arguing against a policy that recommends implementing a carbon price, simply because it does not start high enough for their tastes.  For some, idealism trumps pragmatism, even if it means no action at all.
  • Ward writes: . . . climate change is the result of a number of market failures, the largest of which arises from the fact that the prices of products and services involving emissions of greenhouse gases do not reflect the true costs of the damage caused through impacts on the climate. . . All serious economic analyses of how to tackle climate change identify the need to correct this market failure through a carbon price, which can be implemented, for instance, through cap and trade schemes or carbon taxes. . . A carbon price can be usefully supplemented by improvements in innovation policies, but it needs to be at the core of action on climate change, as this paper by Carolyn Fischer and Richard Newell points out.
  • First, the criticism is off target. A low and rising carbon price is in fact a central element to the policy recommendations advanced by the Hartwell Group in Climate Pragmatism, the Hartwell Paper, and as well, in my book The Climate Fix.  In Climate Pragmatism, we approvingly cite Japan's low-but-rising fossil fuels tax and discuss a range of possible fees or taxes on fossil fuels, implemented, not to penalize energy use or price fossil fuels out of the market, but rather to ensure that as we benefit from today’s energy resources we are setting aside the funds necessary to accelerate energy innovation and secure the nation’s energy future.
  • ...3 more annotations...
  • Here is another debating lesson -- before engaging in public not only should one read the materials that they are critiquing, they should also read the materials that they cite in support of their own arguments. This is not the first time that Bob Ward has put out misleading information related to my work.  Ever since we debated in public at the Royal Institution, Bob has adopted guerrilla tactics, lobbing nonsense into the public arena and then hiding when challenged to support or defend his views.  As readers here know, I am all for open and respectful debate over these important topics.  Why is that instead, all we get is poorly informed misdirection and spin? Despite the attempts at spin, I'd welcome Bob's informed engagement on this topic. Perhaps he might start by explaining which of the 10 statements that I put up on the mathematics and logic underlying climate pragmatism is incorrect.
  • In comments to another blog, I've identified Bob as a PR flack. I see no reason to change that assessment. In fact, his actions only confirm it. Where does he fit into a scientific debate?
  • Thanks for the comment, but I'll take the other side ;-)First, this is a policy debate that involves various scientific, economic, political analyses coupled with various values commitments including monied interests -- and as such, PR guys are as welcome as anyone else.That said, the problem here is not that Ward is a PR guy, but that he is trying to make his case via spin and misrepresentation. That gets noticed pretty quickly by anyone paying attention and is easily shot down.
Weiye Loh

Renewable energy is too expensive - 0 views

  • Due to its abundance and low market price, coal combustion is the largest source of energy production in the world, accounting for 40% of all electricity worldwide.  In the USA it accounts for 45% of electricity generation, and approximately 75% in Australia. Unfortunately, coal combustion is a major contributor to global greenhouse gas emissions as well, accounting for 30% of total anthropogenic carbon dioxide (CO2) emissions worldwide, and 72% of CO2 emissions from global power generation.  In addition, non-power generation uses increase its contribution to global human CO2 emissions to a whopping 41% (as of 2005).  Many people prefer coal combustion to renewable energy because it seems to be cheaper.  However, when accounting for the true costs of coal power, most renewable energy sources are actually significantly cheaper in the long-run.
  •  
    When you account for the effects which are not reflected in the market price of fossil fuels, like air pollution and health impacts, the true cost of coal and other fossil fuels is higher than the cost of most renewable energy technologies.
Weiye Loh

Scientist Beloved by Climate Deniers Pulls Rug Out from Their Argument - Environment - GOOD - 0 views

  • One of the scientists was Richard Muller from University of California, Berkeley. Muller has been working on an independent project to better estimate the planet's surface temperatures over time. Because he is willing to say publicly that he has some doubts about the accuracy of the temperature stations that most climate models are based on, he has been embraced by the science denying crowd.
  • A Koch brothers charity, for example, has donated nearly 25 percent of the financial support provided to Muller's project.
  • Skeptics of climate science have been licking their lips waiting for his latest research, which they hoped would undermine the data behind basic theories of anthropogenic climate change. At the hearing today, however, Muller threw them for a loop with this graph:
  • ...3 more annotations...
  • Muller's data (black line) tracks pretty well with the three established data sets. This is just an initial sampling of Muller's data—just 2 percent of the 1.6 billion records he's working with—but these early findings are incredibly consistent with the previous findings
  • In his testimony, Muller made these points (emphasis mine): The Berkeley Earth Surface Temperature project was created to make the best possible estimate of global temperature change using as complete a record of measurements as possible and by applying novel methods for the estimation and elimination of systematic biases. We see a global warming trend that is very similar to that previously reported by the other groups. The world temperature data has sufficient integrity to be used to determine global temperature trends. Despite potential biases in the data, methods of analysis can be used to reduce bias effects well enough to enable us to measure long-term Earth temperature changes. Data integrity is adequate. Based on our initial work at Berkeley Earth, I believe that some of the most worrisome biases are less of a problem than I had previously thought.
  • For the many climate deniers who hang their arguments on Muller's "doubts," this is a severe blow. Of course, when the hard scientific truths are inconvenient, climate denying House leaders can always call a lawyer, a marketing professor, and an economist into the scientific hearing.
  •  
    Today, there was a climate science hearing in the House Committee on Science, Space, and Technology. Of the six "expert" witnesses, only three were scientists. The others were an economist, a lawyer, and a professor of marketing. One of the scientists was Richard Muller from University of California, Berkeley. Muller has been working on an independent project to better estimate the planet's surface temperatures over time. Because he is willing to say publicly that he has some doubts about the accuracy of the temperature stations that most climate models are based on, he has been embraced by the science denying crowd. A Koch brothers charity, for example, has donated nearly 25 percent of the financial support provided to Muller's project.
Weiye Loh

Technology and Inequality - Kenneth Rogoff - Project Syndicate - 0 views

  • it is easy to forget that market forces, if allowed to play out, might eventually exert a stabilizing role. Simply put, the greater the premium for highly skilled workers, the greater the incentive to find ways to economize on employing their talents.
  • one of the main ways to uncover cheating is by using a computer program to detect whether a player’s moves consistently resemble the favored choices of various top computer programs.
  • many other examples of activities that were once thought exclusively the domain of intuitive humans, but that computers have come to dominate. Many teachers and schools now use computer programs to scan essays for plagiarism
  • ...4 more annotations...
  • computer-grading of essays is a surging science, with some studies showing that computer evaluations are fairer, more consistent, and more informative than those of an average teacher, if not necessarily of an outstanding one.
  • the relative prices of grains, metals, and many other basic goods tended to revert to a central mean tendency over sufficiently long periods. We conjectured that even though random discoveries, weather events, and technologies might dramatically shift relative values for certain periods, the resulting price differentials would create incentives for innovators to concentrate more attention on goods whose prices had risen dramatically.
  • people are not goods, but the same principles apply. As skilled labor becomes increasingly expensive relative to unskilled labor, firms and businesses have a greater incentive to find ways to “cheat” by using substitutes for high-price inputs. The shift might take many decades, but it also might come much faster as artificial intelligence fuels the next wave of innovation.
  • Many commentators seem to believe that the growing gap between rich and poor is an inevitable byproduct of increasing globalization and technology. In their view, governments will need to intervene radically in markets to restore social balance. I disagree. Yes, we need genuinely progressive tax systems, respect for workers’ rights, and generous aid policies on the part of rich countries. But the past is not necessarily prologue: given the remarkable flexibility of market forces, it would be foolish, if not dangerous, to infer rising inequality in relative incomes in the coming decades by extrapolating from recent trends.
  •  
    Until now, the relentless march of technology and globalization has played out hugely in favor of high-skilled labor, helping to fuel record-high levels of income and wealth inequality around the world. Will the endgame be renewed class warfare, with populist governments coming to power, stretching the limits of income redistribution, and asserting greater state control over economic life?
Weiye Loh

Merchants of Doubt - Home - 0 views

  •  
    "n their new book, Merchants of Doubt, historians Naomi Oreskes and Erik Conway explain how a loose-knit group of high-level scientists, with extensive political connections, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. In seven compelling chapters addressing tobacco, acid rain, the ozone hole, global warming, and DDT, Oreskes and Conway roll back the rug on this dark corner of the American scientific community, showing how the ideology of free market fundamentalism, aided by a too-compliant media, has skewed public understanding of some of the most pressing issues of our era. "
Weiye Loh

The disintermediation of the firm: The feature belongs to individuals | A Computer Scientist in a Business School - 0 views

  •  
    I expect to see the rise of individuals and the emergence of small teams to be an important trend in the next few years. The bigger firms will feel the increase pressure from agile teams of individuals that can operate faster and get things done quicker. Furthermore, talented individuals, knowing that they can find good job prospects online, they will start putting higher pressure on their employers: Either there is a more equitable share of the surplus, or the value-producing individuals will move into their own ventures. Marx would have been proud: The value-generating labor is now getting into the position of reaping the value of the generated work. Ironically, this "emancipation" is happening through the introduction of capitalist free markets that connect the planet, and not through a communist revolution.
Weiye Loh

How Google's +1 Button Affects SEO - 0 views

  •  
    Google defines the +1 as a feature to help people discover and share relevant content from the people they already know and trust. Users can +1 different types of content, including Google search results, websites, and advertisements. Once users +1 a piece of content, it can be seen on the +1 tab in their Google+ profile, in Google search results, and on websites with a +1 button. The plot thickened last month when Google launched Search plus Your World. Jack Menzel, director of product management for Google Search, explained that now Google+ users would be able to "search across information that is private and only shared to you, not just the public web." According to Ian Lurie from the blog Conversation Marketing, in Search plus Your World, search results that received a lot of +1s tend to show up higher in results.
Weiye Loh

When big pharma pays a publisher to publish a fake journal... : Respectful Insolence - 0 views

  • pharmaceutical company Merck, Sharp & Dohme paid Elsevier to produce a fake medical journal that, to any superficial examination, looked like a real medical journal but was in reality nothing more than advertising for Merck
  • As reported by The Scientist: Merck paid an undisclosed sum to Elsevier to produce several volumes of a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles--most of which presented data favorable to Merck products--that appeared to act solely as marketing tools with no disclosure of company sponsorship. "I've seen no shortage of creativity emanating from the marketing departments of drug companies," Peter Lurie, deputy director of the public health research group at the consumer advocacy nonprofit Public Citizen, said, after reviewing two issues of the publication obtained by The Scientist. "But even for someone as jaded as me, this is a new wrinkle." The Australasian Journal of Bone and Joint Medicine, which was published by Exerpta Medica, a division of scientific publishing juggernaut Elsevier, is not indexed in the MEDLINE database, and has no website (not even a defunct one). The Scientist obtained two issues of the journal: Volume 2, Issues 1 and 2, both dated 2003. The issues contained little in the way of advertisements apart from ads for Fosamax, a Merck drug for osteoporosis, and Vioxx.
  • there are numerous "throwaway" journals out there. "Throwaway" journals tend to be defined as journals that are provided free of charge, have a lot of advertising (a high "advertising-to-text" ratio, as it is often described), and contain no original investigations. Other relevant characteristics include: Supported virtually entirely by advertising revenue. Ads tend to be placed within article pages interrupting the articles, rather than between articles, as is the case with most medical journals that accept ads Virtually the entire content is reviews of existing content of variable (and often dubious) quality. Parasitic. Throwaways often summarize peer-reviewed research from real journals. Questionable (at best) peer review. Throwaways tend to cater to an uninvolved and uncritical readership. No original work.
Li-Ling Gan

Facebook awarded $873 million in spam case | Security - CNET News - 0 views

  •  
    Description of case: The issue being put across in this case is Spamming. In summary, a Canadian man was accused of sending spam messages to its members through Facebook, using this to earn money for his company. Facebook then took action and sued them under the Can-Spam (Contolling the Assault of Non-Solicited Pornography and Marketing) Act, and was awarded $873 million in damages for winning this case. Ethical question: I think the most important question here is to what extent is it considered unethical to send messages to people who might not want such information. In the case of Facebook, should there be a line drawn between sending such 'spam' messages to people you do not know, and people who are already on your 'Friends' list or in the same online community? Ethical problem: I feel the problem of wastage surfaces with spamming. Resources are being used up to keep the internet working and these are in turn wasted when people receieve unwanted mail or messages that they end up deleting. Furthermore, there is a large amount of spam received that are also scams, this then touches on the problem of fraud and cheating other users for the sender's benefit.
Weiye Loh

Identifying homosexuals through Facebook. - 11 views

http://www.boston.com/bostonglobe/ideas/articles/2009/09/20/project_gaydar_an_mit_experiment_raises_new_questions_about_online_privacy/ A group of students from MIT actually wrote a program to pr...

Social Network Sites Privacy Technology

started by Weiye Loh on 22 Sep 09 no follow-up yet
Weiye Loh

Does patent/ copyright stifle or promote innovation? - 6 views

From a Critical Ethic perspective, Who do patents and copyrights protect? What kind of ideologies underly such a policy? I would argue that it is the capitalist ideologies, individualist ideolo...

MS Word patent copyright

juliet huang

Online privacy concerns arise as website lists personal data - 5 views

The link : http://www.channelnewsasia.com/stories/singaporelocalnews/view/448207/1/.html Case Summary: Red Nano is a people-search engine which allows others to find you in the public int...

rednano online identity

started by juliet huang on 19 Aug 09 no follow-up yet
Weiye Loh

P2P Foundation » Blog Archive » Crowdsourced curation, reputation systems, and the social graph - 0 views

  • A good example of manual curation vs. crowdsourced curation is the competing app markets on the Apple iPhone and Google Android phone operating systems.
  • Apple is a monarchy, albeit with a wise and benevolent king. Android is burgeoning democracy, inefficient and messy, but free. Apple is the last, best example of the Industrial Age and its top-down, mass market/mass production paradigm.
  • They manufacture cool. They rely on “consumers”, and they protect those consumers from too many choices by selecting what is worthy, and what is not.
  • ...8 more annotations...
  • systems that allow crowdsourced judgment to be tweaked, not to the taste of the general mass, which produces lowest common denominator effects, but to people and experts that you can trust for their judgment.
  • these systems are now implemented by Buzz and Digg 4
  • Important for me though, is that they don’t just take your social graph as is, because that mixes many different people for different reasons, but that you can tweak the groups.
  • “This is the problem with the internet! It’s full of crap!” Many would argue that without professional producers, editors, publishers, and the natural scarcity that we became accustomed to, there’s a flood of low-quality material that we can’t possible sift through on our own. From blogs to music to software to journalism, one of the biggest fears of the established order is how to handle the oncoming glut of mediocrity. Who shall tell us The Good from The Bad? “We need gatekeepers, and they need to be paid!”
  • The Internet has enabled us to build our social graph, and in turn, that social graph acts as an aggregate gatekeeper. The better that these systems for crowdsourcing the curation of content become, the more accurate the results will be.
  • This social-graph-as-curation is still relatively new, even by Internet standards. However, with tools like Buzz and Digg 4 (which allows you to see the aggregate ratings for content based on your social graph, and not the whole wide world) this technique is catching up to human publishers fast. For those areas where we don’t have strong social ties, we can count on reputation systems to help us “rate the raters”. These systems allow strangers to rate each other’s content, giving users some idea of who to trust, without having to know them personally. Yelp has a fairly mature reputation system, where locations are rated by users, but the users are rated, in turn, by each other.
  • Reputation systems and the social graph allow us to crowdsource curation.
  • Can you imagine if Apple had to approve your videos for posting on Youtube, where every minute, 24 hours of footage are uploaded? There’s no way humans could keep up! The traditional forms of curation and gatekeeping simply can not scale to meet the increase in production and transmission that the Internet allows. Crowdsourcing is the only curatorial/editorial mechanism that can scale to match the increased ability to produce that the Internet has given us.
  •  
    Crowdsourced curation, reputation systems, and the social graph
Weiye Loh

Research, as a Business, Is Risky - Science in 2011 - NYTimes.com - 0 views

  • Research, in any field of science, is not the risk-free business that might easily be supposed from the confident promises of scientific spokesmen or the daily reports of new advances.
  • Basic research, the attempt to understand the fundamental principles of science, is so risky, in fact, that only the federal government is willing to keep pouring money into it. It is a venture that produces far fewer hits than misses.
  • Even the pharmaceutical industry, a major beneficiary of biomedical research, does not like to invest too heavily in basic science. Rather, it lets private venture capital support the small biotechnology companies that first try to bring new findings to market, and then buys up the few winners of this harsh winnowing process.
  • ...1 more annotation...
  • government financing agencies as the National Institutes of Health and the National Science Foundation are like the managers of a stock index fund: they buy everything in the market, and the few spectacular winners make up for all the disasters. But just as index fund managers often go astray when they try to improve on the index’s performance by overweighting the stocks they favor, the government can go wrong when it tries to pick winners.
Weiye Loh

Rationally Speaking: The sorry state of higher education - 0 views

  • two disconcerting articles crossed my computer screen, both highlighting the increasingly sorry state of higher education, though from very different perspectives. The first is “Ed Dante’s” (actually a pseudonym) piece in the Chronicle of Higher Education, entitled The Shadow Scholar. The second is Gregory Petsko’s A Faustian Bargain, published of all places in Genome Biology.
  • There is much to be learned by educators in the Shadow Scholar piece, except the moral that “Dante” would like us to take from it. The anonymous author writes:“Pointing the finger at me is too easy. Why does my business thrive? Why do so many students prefer to cheat rather than do their own work? Say what you want about me, but I am not the reason your students cheat.
  • The point is that plagiarism and cheating happen for a variety of reasons, one of which is the existence of people like Mr. Dante and his company, who set up a business that is clearly unethical and should be illegal. So, pointing fingers at him and his ilk is perfectly reasonable. Yes, there obviously is a “market” for cheating in higher education, and there are complex reasons for it, but he is in a position similar to that of the drug dealer who insists that he is simply providing the commodity to satisfy society’s demand. Much too easy of a way out, and one that doesn’t fly in the case of drug dealers, and shouldn’t fly in the case of ghost cheaters.
  • ...16 more annotations...
  • As a teacher at the City University of New York, I am constantly aware of the possibility that my students might cheat on their tests. I do take some elementary precautionary steps
  • Still, my job is not that of the policeman. My students are adults who theoretically are there to learn. If they don’t value that learning and prefer to pay someone else to fake it, so be it, ultimately it is they who lose in the most fundamental sense of the term. Just like drug addicts, to return to my earlier metaphor. And just as in that other case, it is enablers like Mr. Dante who simply can’t duck the moral blame.
  • n open letter to the president of SUNY-Albany, penned by molecular biologist Gregory Petsko. The SUNY-Albany president has recently announced the closing — for budgetary reasons — of the departments of French, Italian, Classics, Russian and Theater Arts at his university.
  • Petsko begins by taking on one of the alleged reasons why SUNY-Albany is slashing the humanities: low enrollment. He correctly points out that the problem can be solved overnight at the stroke of a pen: stop abdicating your responsibilities as educators and actually put constraints on what your students have to take in order to graduate. Make courses in English literature, foreign languages, philosophy and critical thinking, the arts and so on, mandatory or one of a small number of options that the students must consider in order to graduate.
  • But, you might say, that’s cheating the market! Students clearly don’t want to take those courses, and a business should cater to its customers. That type of reasoning is among the most pernicious and idiotic I’ve ever heard. Students are not clients (if anything, their parents, who usually pay the tuition, are), they are not shopping for a new bag or pair of shoes. They do not know what is best for them educationally, that’s why they go to college to begin with. If you are not convinced about how absurd the students-as-clients argument is, consider an analogy: does anyone with functioning brain cells argue that since patients in a hospital pay a bill, they should be dictating how the brain surgeon operates? I didn’t think so.
  • Petsko then tackles the second lame excuse given by the president of SUNY-Albany (and common among the upper administration of plenty of public universities): I can’t do otherwise because of the legislature’s draconian cuts. Except that university budgets are simply too complicated for there not to be any other option. I know this first hand, I’m on a special committee at my own college looking at how to creatively deal with budget cuts handed down to us from the very same (admittedly small minded and dysfunctional) New York state legislature that has prompted SUNY-Albany’s action. As Petsko points out, the president there didn’t even think of involving the faculty and staff in a broad discussion of how to deal with the crisis, he simply announced the cuts on a Friday afternoon and then ran for cover. An example of very poor leadership to say the least, and downright hypocrisy considering all the talk that the same administrator has been dishing out about the university “community.”
  • Finally, there is the argument that the humanities don’t pay for their own way, unlike (some of) the sciences (some of the time). That is indubitably true, but irrelevant. Universities are not businesses, they are places of higher learning. Yes, of course they need to deal with budgets, fund raising and all the rest. But the financial and administrative side has one goal and one goal only: to provide the best education to the students who attend that university.
  • That education simply must include the sciences, philosophy, literature, and the arts, as well as more technical or pragmatic offerings such as medicine, business and law. Why? Because that’s the kind of liberal education that makes for an informed and intelligent citizenry, without which our democracy is but empty talk, and our lives nothing but slavery to the marketplace.
  • Maybe this is not how education works in the US. I thought that general (or compulsory) education (ie. up to high school) is designed to make sure that citizens in a democratic country can perform their civil duties. A balanced and well-rounded education, which includes a healthy mixture of science and humanities, is indeed very important for this purpose. However, college-level education is for personal growth and therefore the person must have a large say about what kind of classes he or she chooses to take. I am disturbed by Massimo's hospital analogy. Students are not ill. They don't go to college to be cured, or to be good citizens. They go to college to learn things that *they* want to learn. Patients are passive. Students are not.I agree that students typically do not know what kind of education is good for them. But who does?
  • students do have a saying in their education. They pick their major, and there are electives. But I object to the idea that they can customize their major any way they want. That assumes they know what the best education for them is, they don't. That's the point of education.
  • The students are in your class to get a good grade, any learning that takes place is purely incidental. Those good grades will look good on their transcript and might convince a future employer that they are smart and thus are worth paying more.
  • I don't know what the dollar to GPA exchange rate is these days, but I don't doubt that there is one.
  • Just how many of your students do you think will remember the extensive complex jargon of philosophy more than a couple of months after they leave your classroom?
  • and our lives nothing but slavery to the marketplace.We are there. Welcome. Where have you been all this time? In a capitalistic/plutocratic society money is power (and free speech too according to the supreme court). Money means a larger/better house/car/clothing/vacation than your neighbor and consequently better mating opportunities. You can mostly blame the women for that one I think just like the peacock's tail.
  • If a student of surgery fails to learn they might maim, kill or cripple someone. If an engineer of airplanes fails to learn they might design a faulty aircraft that fails and kills people. If a student of chemistry fails to learn they might design a faulty drug with unintended and unfortunate side effects, but what exactly would be the harm if a student of philosophy fails to learn Aristotle had to say about elements or Plato had to say about perfect forms? These things are so divorced from people's everyday activities as to be rendered all but meaningless.
  • human knowledge grows by leaps and bounds every day, but human brain capacity does not, so the portion of human knowledge you can personally hold gets smaller by the minute. Learn (and remember) as much as you can as fast as you can and you will still lose ground. You certainly have your work cut out for you emphasizing the importance of Thales in the Age of Twitter and whatever follows it next year.
Weiye Loh

Why dummies ONLY use statistics to make a point « - 0 views

  • look at stuff that statisticians usually dismiss as noise
  • I happen to be such a great fan of weirdonomics, I actually believe weird statistics sometimes work even better than the conventional approach – for one they provide a more timely snap shot of what’s really happening in the world than official numbers along with what we would usually term as market driven aggregates.
  • I don’t need to look the trading volume or for that matter refer to data that is generated by the EPFR, which tracks global money flows
  • ...3 more annotations...
  • I could just as well get the same feel or texture of the prevailing sentiment by counting how many times people search for the word, “market down turn” – “recession” – “unemployment,” in Google or counting how many times those words appear in the Herald Tribune and WSJ – in either case, my point is resorting to unconventional methods to make sense of our world may actually hold out more prospects than resorting to a conventional methods.
  • we need to be mindful whenever we talk about productivity in the context of statistics bc it can skewer the picture
  • Statistics can even tell you what’s your chances of living beyond 70 years if you dont smoke and drink like me. But it can’t tell you really simple things like how much of life you lived in those years. In fact, it can tell you very little about the human condition – It can’t tell you for example why a parent believes so much in a disabled child, that to them, he’s god given; it cant tell you why people choose to fight and even die for their country - it can tell you even less about your story, love & hate, war & peace………or for that matter anything about the human condition. Man Stastistics has got no soul……. It’s machine language. And less of a heart. It’s good calculating how big manhole covers should be or how many nuts do you need to hold up a bridge under X, Y and Z conditions - other than that, its good for nothing else - that’s why whenever I see a man spouting statistics – I just know he is full of shit; doesn’t matter who he is -could well be a man on TV, a bent pastor who thinks Jesus asked him to build another shopping mall or even someone who just wants to sell you something you dont need - they’re all full of invisibe and odorless shit – and that’s the deadliest type of shit, bc you can be neck deep in it and still not know that you are in shit.”
  •  
    Why dummies ONLY use statistics to make a point
‹ Previous 21 - 40 of 114 Next › Last »
Showing 20 items per page