How Is Twitter Impacting Search and SEO? Here's the (Visual) Proof | MackCollier.com - ... - 0 views
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Twitter Search Engine Optimization SEO Search Social Social Media Optimization Social Media
shared by Weiye Loh on 24 Feb 11
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I picked a fairly specific term, in “Social Media Crisis Management”. I checked prior to publishing yesterday’s post, and there were just a shade under 29,000 Google results for that term. This is important because you need to pick the most specific term as possible, because this will result in less competition, and (if you’ve picked the right term for you) it means you will be more likely to get the ‘right’ kind of traffic.
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Second, I made sure the term was in the title and mentioned a couple of times in the post. I also made the term “Social Media Crisis Management” at the front of the post title, I originally had the title as “A No-Nonsense Guide to Social Media Crisis Management” but Amy wisely suggested that I flip it so the term I was targeting was at the front of the title.
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when I published the post yesterday at 12:20pm, there were 28,900 Google results for the term “Social Media Crisis Management”. I tweeted a link to it at that time. Fifty minutes later at 1:10pm, the post was already showing up on the 3rd page for a Google search of #Social Media Crisis Management”:
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I tweeted out another link to the post around 2pm, and then at 2:30pm, it moved a bit further up the results on the 3rd page:
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The Latest results factors in real-time linking behavior, so it is picking up all the tweets where my post was being RTed, and as a result, the top half of the Latest results for the term “Social Media Crisis Management” were completely devoted to MY post.
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That’s a perfect example of how Twitter and Facebook sharing is now impacting Google results. And it’s also a wonderful illustration of the value of being active on Twitter. I tweeted a link to that post several times yesterday and this morning, which was a big reason why it moved up the Google results so quickly, and a big reason why it dominated the Latest results for that term.
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there are two things I want you to take away from this: 1 – This was very basic SEO stuff that any of you can do. It was simply a case of targeting a specific phrase, and inserting it in the post. Now as far as my having a large and engaged Twitter network and readership here (thanks guys!), that definitely played a big factor in the post moving up the results so quickly. But at a basic level, everything I did from a SEO perspective is what you can do with every post. And you should.
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2 – You can best learn by breaking stuff. There are a gazillion ‘How to’ and ’10 Steps to…’ articles about using social media, and I have certainly written my fair share of these. But the best way *I* learn is if you can show me the first 1 or 2 steps, then leave me alone and let me figure out the remaining 8 or 9 steps for myself. Don’t just blindly follow my social media advice or anyone else’s. Use the advice as a guide for how you can get started. But there is no one RIGHT way to use social media. Never forget that. I can tell you what works for me and my clients, but you still need to tweak any advice so that it is perfect for you. SEO geeks will no doubt see a ton of things that I could have done or altered in this experiment to get even better results. And moving forward, I am going to continue to tweak and ‘break stuff’ in order to better figure out how all the moving parts work together.