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stan mag

Greg Verdino: Marketing, Media & Trends: Obama's marketing man spits the truth - 0 views

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    I thought you might be interested in taking a look at the AMA's lengthy video interview with Larry in which he talks about how Team Obama leveraged new marketing channels and engaged young voters, and then goes on to answer some questions submitted by a handful of bloggers.
Arnault Coulet

Fan pages for nonprofits and local institutions require care and feeding (via @palpitt) - 1 views

  • The easiest way to characterize the difference between a fan of a consumer business and one of a local institution or a nonprofit is by their degree of desired engagement.
  • The problem is that most local institutions—I’m singling out hospitals here for special attention—and nonprofits don’t do a very good job with their pages. They certainly don’t put as much care and feeding into those pages as their commercial counterparts do.
  • becoming a fan of a Facebook page is motivated by the expectation that the organization will use the page as a vehicle for keeping its fans up to date. Many hospitals, for example, host educational events for the community, but few hospitals take advantage of the “events” tab on fan pages to list those activities.
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  • Populate the Info tab with all the information your fans may want to know about your organization. Take advantage of the Events feature to let your constituents know what’s going on with your institution. Monitor what people are posting to the wall and respond wherever it’s appropriate. Let people know you’re listening and care about what they’re saying. Photos and videos are terrific ways to connect with people, particularly if you’re introducing them to real people they might encounter in their interactions with your organization.
stan mag

Julien Frisch: The European Citizens' Initiative and our re:publica 10 workshop - 0 views

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    we eurobloggers on the panel were very sure that the ECI as proposed by the Commission so far is undoable for ordinary citizens, it is way too restrictive and it doesn't take into account the great possibilities that modern communication offers.
Rem Palpitt

The Obama-Clinton One-Two Tech-Powered Public Diplomacy Punch - 0 views

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    This isn't the first time a State Department has supported a president. It's part of the job description. But technology seems to be greasing the wheels on that relationship. One or two runs below Clinton, there's tech-driven symbiosis afoot. Take Obama's speech last week in Accra, Ghana. It's a great example of how, using new media, two DC powerhouses are feeding off one another's efforts. A taste of what we're talking about here
stan mag

The White House - Blog Post - Transparency and Open Government - 0 views

  • phases: Brainstorming, Discussion, and Drafting.
  • weblog in a discussion phase. On June 15th, we will invite you to use a wiki
  • Regulations.gov Exchange
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    Thursday, May 21st, 2009 at 1:00 pm Transparency and Open Government Vivek Kundra, our Chief Information Officer, and Beth Noveck, Deputy Chief Technology Officer for Open Government, explain the Open Government Initiative On January 21, 2009, his first full day in office, the President issued a Memorandum on Transparency and Open Government and called for recommendations for making the Federal government more transparent, participatory, and collaborative. As Valerie Jarrett, Senior Advisor to the President says in the video below, we are proud "to announce an important next step in this historic call to action - one that will help us achieve a new foundation for our government - a foundation built on the values of transparency, accountability and responsibility." The Administration is committed to developing those recommendations in an open fashion. Consistent with the President's mandate, we want to be fully transparent in our work, participatory in soliciting your ideas and expertise, and collaborative in how we experiment together to use new tools and techniques for developing open government policy. Today we are kicking off an unprecedented process for public engagement in policymaking on the White House website. In a sea change from conventional practice, we are not asking for comments on an already-finished set of draft recommendations, but are seeking fresh ideas from you early in the process of creating recommendations. We will carefully consider your comments, suggestions, and proposals. Here's how the public engagement process will work. It will take place in 3 phases: Brainstorming, Discussion, and Drafting. Beginning today, we will have a brainstorming session for suggesting ideas for the open government recommendations. You can vote on suggested ideas or add your own. Then on June 3rd, the most compelling ideas from the brainstorming will be fleshed out on a weblog in a discussion phase. On June 15th, we will invite you to use a wiki t
Rem Palpitt

Obama's Ghana Strategy: Use New Media Tools, But Keep the Old | techPresident - 0 views

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    So the White House is taking a sensible multi-pronged approach to reaching Ghanaians. The blend includes SMS -- for both sending messages to the President and getting speech highlights -- and radio -- of both Obama's remarks and his responses to mobile messages, fleshed out with Twitter, Facebook, and live video streaming components.
stan mag

Is Facebook Helping Presidential Campaigns Get Out The Vote? - AllFacebook - 0 views

  • In fact, the campaign of President Barack Obama, and then the Mitt Romney team, released Facebook applications to aid in the effort to get their supporters to the polls. And there are myriad apps by third parties that are aiming to do the same.
  • Take the talking about numbers for the Republican ticket, and he said the Romney campaign has far exceeded the Obama/Biden engagement metrics.
stan mag

The White House and WebMD | techPresident - 0 views

  • by going straight-after issue-focused online communities, they can (a) avoid some of the high-drama of the political blogosphere and (b) take advantage of the work those communities have done to pull together an audience with similar interests.
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    comment la maison blanche trravaille avec les communautes en ligne, dossier par dossier
Arnault Coulet

The White House Scrambles to Tame the News Cyclone (via @jazrette) - 0 views

  • Here are a few scenes from a revolution: In early February, Barack Obama ended a six-month press-conference drought by taking questions from YouTube. When a madman crashed his plane into a Texas office building a couple of weeks later, the White House responded on its blog. And during the bipartisan summit on health reform, press secretary Robert Gibbs used Twitter to keep score.
  • "We have a theory of how the news media work in this Internet age," explains Dan Pfeiffer, the buzz-cut 34-year-old who recently became the third person to serve as Obama's communications director
stan mag

From Innovation to Revolution | Foreign Affairs - 0 views

  • he has to convince readers that in the absence of social media, those uprisings would not have been possible.
  • Do social media allow insurgents to adopt new strategies? And have those strategies ever been crucial? Here, the historical record of the last decade is unambiguous: yes, and yes.
  • these changes do not allow otherwise uncommitted groups to take effective political action. They do, however, allow committed groups to play by new rules.
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  • the power of social media to synchronize the behavior of groups quickly, cheaply, and publicly, in ways that were unavailable as recently as a decade ago.
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    dialogue entre Malcolm Gladwell et Clay Shirky dans foreign affairs: "do social media make protests possible?"
Arnault Coulet

@digiactive what do you think about @evgenymorozov blog post "From slacktivism to activ... - 0 views

  • I've grown increasingly skeptical of numerous digital activism campaigns that attempt to change the world through Facebook and Twitter.
  • He started a Facebook group, which implied – but never stated so explicitly – that the city authorities were planning to dismantle the fountain, which of course was NEVER the case. He seeded the group to 125 friends who joined in a matter of hours; then it started spreading virally. In the first few days, it immediately went to a 1000 members and then it started growing more aggressively. After 3 days, it began to grow with over 2 new members each minute in the day time. When the group reached 27.500 members, Jørgensen decided to end the experiment. So there you have it: almost 28,000 people joined a cause that didn't really exist!
  • "just like we need stuff to furnish our homes to show who we are, on Facebook we need cultural objects that put together a version of me that I would like to present to the public."
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  • acebook users shape their online identity implicitly rather than explicitly
  • This shopping binge in an online identity supermarket has led to the proliferation of what I call “slacktivism”, where our digital effort make us feel very useful and important but have zero social impact
  • In a perfect world, this shouldn't even be considered a problem: better donate a penny than not to donate at all. The problem, however, is that the granularity of contemporary digital activism provides too many easy way-outs: too many people decide to donate a penny where they may otherwise want to donate a dollar
  • The problem is that most of these campaigns do not have clear goals or agenda items beyond awareness-raising.
  • Asking for money could also undermine one's efforts to engage groups members in more meaningful real-life activities: the fact that they have already donated some money, no matter how little, makes them feel as if they have already done their bit and should be left alone
  • Some grassroots campaigns are beginning to realize it: for example, the web-site of "Free Monem", a 2007 pan-Arab initiative to free an Egyptian blogger from jail carried a sign that said “DON'T DONATE; Take action” and had logos of Visa and MasterCard in a crossed red circle in the background
  • his was a way to show that their campaign needed more than money as well as to shame numerous local and international NGOs that like to raise money to “release bloggers from jail”, without having any meaningful impact on the situation on the ground.
  • Psychologists offer an interesting explanation as to why a million people working together may be less effective than one person working alone. They call this phenomenon “social loafing”.
  • Reading about Ringelmann's experiments, I realized that the same problem plagues much of today's “Facebook” activism:
  • For example, FreeRice, a web-site affiliated with the UN Food Program
  • This is a brilliant approach: millions of people rely on the Internet to study English anyway and most of them wouldn't mind being exposed to online advertising in exchange for a useful service. Both sides benefit, with no high words exchanged. Those who participate in the effort are not driven by helping the world and have a very selfish motivation; yet, they probably generate more good than thousands of people who are “fighting” hunger via Facebook. While this model may not be applicable to every situation, it's by finding practical hybrid models like FreeRice's that we could convert immense and undeniable collective energy of Internet users into tangible social change.
  • on't give people their identity trophies until they have proved their worth
    • Arnault Coulet
       
      clé
  • create diverse, distinctive, and non-trivial tasks; your supporters can do more than just click “send to all” button” all day.
    • Arnault Coulet
       
      second point
Arnault Coulet

10 principles for a Public Administration 2.0 (via @fondapol) - 0 views

  • A decalogue like a work in progress, to promote the idea and the principles of a new Public Administration more able to act and operate in the era of the Nets. This is the “Manifesto Amministrare 2.0”
  • The Venetian event permitted to collect a lot of ideas and suggestions useful to the writing of the document. First of all, anyway, it was very important to understand that many italian Administrations, and inside them politicians, managers and civil servants, are strongly convinced that the Public Administration need to embrace, at least partially, that “web 2.0 philosophy” who is changing the web and, more important, the life of organizations, enterprises and millions of people
  • The role of politics Politicians must be able to take responsibility of their choices. The organizational dimension Public Administrations must change their organization and their procedures, pursuing a new idea of relationship with citizens and abandoning the self-approach. The Net as a right The access to the Net, specially to broadband, must be easy and cheap everywhere. Beyond the cultural divide Citizens must be helped to develop a new digital culture. The involvement of citizens There’s no Public Administration 2.0 without a strong intervention in favour of participation. The multi-channel approach as opportunity Service are really tailored if there’s attention to the channels more appropriate for the different users’ target. Disintermediation to better act To promote a Public Administration no more “one way” and finally “2.0” is important to foster a bigger disintermediation between institutions and citizens. Re-start form the semantics of public contents The semantics presentation of public information, services and contents must be conceived with the final users and open to folksonomies. Software as enabling factor Software used in public sector must be open and re-usable by other administrations. Foster the development of active communities User groups and social networks must be considered as a fundamental stimulus to design public web services, starting from their desires and indications.
Arnault Coulet

BBC launches new political website, Democracy Live - 0 views

  • ust when politicians thought that they might get some time away from the public gaze, as the electorate grows weary of MPs' expenses, a new watchdog has been born
  • Drawing on the success of political sites such as TheyWorkForYou, Democracy Live will provide a one-stop shop of political videos, with eight video streams to watch – including proceedings from Westminster and Strasbourg, as well as debates taking place in Holyrood, Cardiff and Stormont.
  • The BBC's main political blogs, with contributions from its political editor, Nick Robinson, the Europe editor, Gavin Hewitt, and home editor, Mark Easton, will be featured in a comment section. This will also offer a forum for public figures, starting with an article by the House of Commons Speaker, John Bercow, about how to rebuild trust in parliament
Arnault Coulet

Obama's Facebook "Townhall": What Exactly Was That? | - 0 views

  • If this was meant to be a public conversation, why take so few questions from the web? Was the point here to give Facebook employees a chance to interact with the president, while we watch? Did it really make sense to have Zuckerberg, the owner of the platform, ask the questions (and, it seems, possibly pick them)? For all those people newly paying attention, you have to wonder whether they were encouraged to come back and do it again. In a bit of bad timing for both the White House and Facebook, this happened to be the day that all over the news were comments of a Facebook staffer suggesting that perhaps they had been allowing "too much, maybe, free speech" in countries not accustomed to the free flow of information we enjoy here in the States.
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