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shared by Arnault Coulet on 18 Dec 09 - Cached

The easiest way to characterize the difference between a fan of a consumer business and one of a local institution or a nonprofit is by their degree of desired engagement.
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The problem is that most local institutions—I’m singling out hospitals here for special attention—and nonprofits don’t do a very good job with their pages. They certainly don’t put as much care and feeding into those pages as their commercial counterparts do.
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becoming a fan of a Facebook page is motivated by the expectation that the organization will use the page as a vehicle for keeping its fans up to date. Many hospitals, for example, host educational events for the community, but few hospitals take advantage of the “events” tab on fan pages to list those activities.
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Populate the Info tab with all the information your fans may want to know about your organization. Take advantage of the Events feature to let your constituents know what’s going on with your institution. Monitor what people are posting to the wall and respond wherever it’s appropriate. Let people know you’re listening and care about what they’re saying. Photos and videos are terrific ways to connect with people, particularly if you’re introducing them to real people they might encounter in their interactions with your organization.
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