Augmented Reality Mobile Game Aims to Boost Product Sales - Adrants - 0 views
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For Red Bull, Circ.us created a mobile gaming app for the iPhone that allows people to create their own race track by arranging and photographing Red bull cans.
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That arrangement then becomes the shape of the race track in the game.
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The work succeeds on two fronts. It offers up a free and customizable mobile game and it gets people to buy Red Bull in order to make the game possible. Fun + Sales = Win.