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acrossair is a new kind of company - a hybrid collective combining rockstar application and game developers with a corporate infrastructure to cover all those mundane things like marketing, sales and finance. acrossair is working with companies to take advantage of the Apple iPhone platform for everything from fun games to enterprise applications. Our first application (delivering TV listings for TVGuide.co.uk) reached No.1 in the UK. Currently available for download on iTunes is a range of acrossair apps including Nearest Wiki, New York Nearest Subway, Nearest Places, London Nearest Tube and many more. acrossair have also developed an iPhone advertising platform which enables publishers to commoditise their applications.

A person who wishes to experience a learning session via augmented reality would don a pair of see-through glasses that also host two tiny video cameras and a pair of earphones. A tiny computer, perhaps worn on the wrist or around the waist, would recognize the geometry and content of the user's immediate environment and overlay that environment with meaningful images and sounds for a specific purpose. From the user’s point of view, he or she would apparently see and hear other people, objects, or events taking place right in front of or around them. These augmented perceptions would appear to be completely real. In technical terms, they would be rendered by the wearable computer with light shading that takes into account both the ambient and directional light sources found in the user's immediate environment. Put simply, the augmented reality system is "projecting" people, objects, environments or other elements onto the environment around you.

The story-based, participatory AR games developed by the ROAR team are played on Apple iPhones and Android-based smartphones and use GPS technology to correlate the students’ real world location to their virtual location in the game’s digital world. As the students walk and run around their school grounds, a map on their handheld displays virtual objects and characters (fig. 1 and 2) who exist in an AR layer superimposed on real space. When students come within approximately 30 feet of these digital artifacts, the AR and GPS software trigger video, audio, and text files, which provide academic and problem solving challenges as well as narrative, navigation, and collaboration cues. Figure 1: Live-view of digital objects on school grounds Figure 2: Map-view of player’s position and digital objects on school grounds

We are creating a new kind of reality, one in which physical and digital environments, media, and interactions are woven together throughout our daily lives. In this world, the virtual and the physical are seamlessly integrated. Cyberspace is not a destination; rather, it is a layer tightly integrated into the world around us. Technology enables this transformation but, as is always the case, when we invent new technologies, they in turn re-invent us. In the realm of blended reality, the technologies and tools that we are creating change a fundamental part of our existence: the lenses through which we view and interact with the world. We are literally beginning to see and feel the world through a new set of eyes and ears—things that were previously invisible become visible, and we see the familiar in a new way. Almost ten years ago, we wrote about the sensory transformation we’re about to undergo as technologies move off the desktop and into the physical environment. We also pointed out that sensory transformations inevitably lead to major social and cultural transformations because they shape the nature of what we experience and how we make sense of our surroundings [Cybernomads SR-829]. Blended reality is the manifestation of these changes. It is a type of sensory transformation that will change people’s lives, their senses of selves and others, and their views of the world around them. In this report we analyze key directions of this metamorphosis.

he 2010 Horizon Report includes examples of augmented reality like the Wii under the category Gesture Based Computing. Gesture recognition enables humans to interact with mechanical devices using simple natural gestures. In the future, the use of a keyboard, a mouse or even a touch pad may become a thing of the past with innovations in gesture based computing. See a video slide show of The New Media Consortium/ Educause report Click Gesture-Based Computing : 2010 NMC Horizon Report iPhone geotags. Geotagging and Geolocation Another important part of augmented reality applications is the use of geotagging and geolocation. A Geotag is a GPS coordinate that associates content such as videos, textual information, audio or any user- generated content to a specific location. When photographers use digital cameras, they have the choice to date stamp the video or photo. A Geotag is similar to that type of tag. AR applications draw on specific tags created by companies but will also depend on content that everyday users add through Geotagging. When we go to Google Earth to view a location, we are now able to find pictures and information added by users through these types of tags. Marker vs Markerless Augmented Reality AR Marker QR Code. AR Marker QR Semacode. Currently, many people associate augmented reality with black and white squares that trigger augmented reality elements. These black and white squares are called markers. Markers are also called QR (Quick Response) codes or Semacodes. A QR code is a two dimentional bar code that allows its content to be decoded at high speed. Markerless technology requires no marker to know the position of the object or person. Smartphone browsers that layer information over live locations are often considered in the markerless category, although they still use embedded "marked" information through geolocation and geotagging. The goal is to have augmented reality work much like this HP commercial Jerry Seinfeld for HP

Augmented Reality is important in education for a number of reasons: The real world can be annotated. Location information can be available in places or on objects Users can interact with virtual and physical objects at the same time. User can see virtual model from all angles. User can experiment/practice with virtual objects in a realistic but no consequence situation. (For example, practice surgery, firefighting) Engagement- rich information engages user -appeals to different learning styles

What is Layar? The Layar Reality Browser shows what is around you by displaying real time digital information on top of the real world as seen through the camera of your mobile phone. This technology is called Augmented Reality. We augment the real world as seen through your mobile phone, based on your location.

Augmented reality, a capability that has been around for decades, is shifting from what was once seen as a gimmick to a bonafide game-changer.

Various forms of augmented reality, starting with early head-mounted displays, have been around for more than 30 years. Over that time, increased bandwidth and smart phone adoption, as well as a proliferation of AR browser applications, have helped AR evolve from a family of cool gadgets on the periphery of graphics and visualization technologies to an increasingly central player in the technology landscape.

Augmented reality (AR) refers to the addition of a computer-assisted contextual layer of information over the real world, creating a reality that is enhanced or augmented.

The Wrap™ 920AR augmented reality eyewear and maxReality™ plug-in for Autodesk® 3ds Max® empower you to turn your desktop into a “HOLO-Deck”. maxReality provides the power to easily bring Autodesk® 3ds Max® characters to life on your desktop, displayed in stereoscopic 3D through the Wrap 920AR augmented reality eyewear. For those familiar with the basic operation of Autodesk 3ds Max it takes only minutes until you are able to view in an augmented reality application using the maxReality Viewer and provided marker. Never has augmented reality been so fast and easy. A wearable display with a 67-inch screen, as viewed from ten feet, stereo video capture, 6-degrees of freedom head tracking, VGA connectivity for your computer and plug-in software to bring your Autodesk® 3ds Max® characters to life – this bundle has it all.

Augmented reality or AR is a mixture of the real-world and virtual computer-generated imagery or information. With the Wrap 920AR, the real world is captured by it’s stereo camera system and displayed in the eyewear on what appears to your eyes as a 67-inch display as seen from 10-feet (3m). This image, which can be displayed in standard 2D or 3D, can be augmented with virtually any form of computer-generated data in the form of text, still images or even video. Until now, augmented reality has been limited to bulky stationary displays or portable hand-held systems with limited capabilities. Although these solutions implemented AR technology, it was in an unnatural format with obvious technology barriers. The Wrap 920AR is the first consumer product that empowers users to experience AR in a real-world environment – worn like sunglasses and displaying 3D graphics. Developer Support Vuzix provides an evolving SDK (Software Development Kit) and additional resources designed to aid and assist developers in the implementation of support for Vuzix products in virtual and augmented reality applications. Go to the Developer Support for additional information and links to downloadable developer resources.

Augmented books, now just beginning to enter the market, are another interesting application of this technology. The German company Metaio is developing books that include AR elements, such as globes that pop up on the pages. The books are printed normally; after purchase, consumers install special software on their computers and point a webcam at the book to see the visualizations. The technology allows any existing book to be developed into an augmented reality edition after publication; an atlas featuring 3D views of geographic locations is currently in development.

The basic idea is to immerse a user inside an imaginary, computer-generated "virtual world." Although many different technologies can be used to achieve this effect, they all share a common result: the user is cut off from any view of the real world outside. Much less attention has been paid to the field of Augmented Reality, although its potential is at least as great as that of Virtual Environments. In Augmented Reality, the user can see the real world around him, with computer graphics superimposed or composited with the real world. Instead of replacing the real world, we supplement it. Ideally, it would seem to the user that the real and virtual objects coexisted.

The head-mounted display used in augmented reality systems will enable the user to view superimposed graphics and text created by the system. As of today, the technology nearest to augmented reality head mounts is one that is being used in virtual reality applications. There are two basic head mount design concepts that are being researched for augmented reality systems and these are the video see-through systems and optical see-through systems. The video see-through systems block out the user's view of the outside environment and play the image real time through a camera mounted on the head gear. The main problem with this type of system is the delay in image adjustment whenever the user moves his head. Optical see-through systems, on the other hand, make use of technology that "paints" the images directly onto the user's retina through rapid movement of the light source. Though this system has its drawbacks, particularly its high price, researchers are confident that this system will be a lot more portable and less inconspicuous for future augmented reality systems.

n 1990, Boeing researcher Tom Caudell first coined the term “augmented reality” to describe a digital display used by aircraft electricians that blended virtual graphics onto a physical reality. As for the computer science world’s definition of augmented reality (AR) though, it’s more detailed, but essentially the same: Augmented reality is the interaction of superimposed graphics, audio and other sense enhancements over a real-world environment that’s displayed in real-time.AR is not a new concept either. In fact, we’ve seen it in many different ways over the years, but we just might not have noticed. From the yellow first-down lines sketched over a televised football game to the movie Who Framed Roger Rabbit—or even examples as basic as where a projector’s been used to project images atop a real setting—all are examples of virtual graphics being superimposed upon a real-life situation.

Augmented reality is changing the way we view the world -- or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head. Similar devices and applications already exist, particularly on smartphones like the iPhone.

Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell.

Augmented reality is changing the way we view the world -- or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head. Similar devices and applications already exist, particularly on smartphones like the iPhone.