WizeHive is a collaboration platform which allows groups to share all sorts of information. Tools such as notes, calendars, files, tasks can be shared via email or within WizeHive. Workflow tools, form builder tools enable collaboration around business processes [1] Users are able to share videos, images and files by adding people to workspaces. Workspaces can be customized with corporate colours and logos and it is easily accessible via a browser with integrated email. There is also an integrated email where you can send files and notes via email to your WizeHive workspace for others to view [2]. It is ideal for project management where users are able to organize ideas and tasks for projects. Users are able to communicate and keep up to date with activities in real time as detailed in AppVita's (2009) review. Keeping track of conversations between users and managing communication is another useful function of this application. WizeHive is a free service for personal use and up to US$39 per month for the premium edition. A review from Tea (2009) highlights the ease with which users can contribute to WizeHive and the simple, uncluttered interface. Tea (2009) also emphasizes the crowded online collaboration tools market with the number increasing however with WizeHive's simplicity and powerful features makes it an option to consider. References [1] Organise and Share Information. Retrieved 12 April 2010 from http://www.wizehive.com/features/ [2] WizeHive: Collaborate Online. Retrieved 12 April 2010 from http://www.appvita.com/2009/06/27/wizehive-collaborate-online/ [3] Tea, K. (2009). Simple But Powerful - The Buzz That Drives WizeHive. Retrieved 13 April 2010 from http://www.web2andmore.net/2009/08/01/simple-but-powerful-the-buzz-that-drives-wizehive/

Most internet users have a list of favourite websites they visit regularly and depending on what browser you use they are known as "bookmarks" or "favourites". Bookmarks can end up being a long list of unorganized information and can be frustrating if not kept updated and maintained. Also if you use more than one computer it can be difficult to keep track and ensure bookmarks are current. Delicious is a tool which alleviates these problems. Delicious enables "users to tag, save, manage and share web pages from a centralized source" [1]. Not only are you able to share your bookmarks with your friends but you also have access to the most current information on the web. You can look at the most popular tags discussing the information you are interested in. There is also a space to leave a comment or description of the site. As Stolley suggests, Delicious allows users to build a network of users who are interested in the same topics and from a workplace perspective everyone in a work environment can access the same valuable information [2]. Delicious is about sharing information and with so much information publicly available on the web today it makes it easier to have other people find the information you require. As with any tool it is important to be organized and tag relevant websites appropriately otherwise it loses its value and it can become useless for other users. To get the most out of Delicious you need to build a network of friends who have similar interests. References [1] Delicious. Retrieved 11 April 2010 from http://delicious.com/help/about [2] Stolley, K. (2009). Integration Social Media Into Existing Work Environments: The case of Delicious. Journal of Business and Technical Communication 2009; 23; 350. Retrieved 11 April 2010 from http://jbt.sagepub.com.dbgw.lis.curtin.edu.au/cgi/reprint/23/3/350.pdf

Traction is a relationship marketing tool which organizations can use to manage and keep in contact with customers and prospects. It can build brand awareness and makes it easy to control multiple campaigns [1]. Traction can be synchronized to an existing database to better manage and effectively target customers. It manages email, mobile phones, direct mail and web campaigns in a single platform. Other features of Traction are competitions, promotions, customer surveys and event management [1]. There is also a reporting tool which provides valuable feedback and insights into consumer behaviour. It is important to capture and build your database however it is just as important to gain customer insight and be able to profile customers and communicate successfully. You can continually learn about your customers and prospects and enrich your profile data with each campaign, enabling you to communicate more effectively via any channel [1]. With so much competition it is important to know your customer's needs and to be able to gain customer loyalty to keep them coming back. The value of repeat customers cannot be underestimated when they spend 33% more than new customers and referrals amongst repeat customers are 107% greater than non customers [2]. Relationship marketing will play a big part in understanding your customer visitors, segmentation of customer behaviour and creating content to specifically target your customers are ways in which can add value to organizations [3]. References [1] Traction (2009). Traction - building meaningful customer relationships. Retrieved 11 April 2010 from http://www.traction.com.au/About/Overview.aspx [2] Lake, L. (n.d.). Customer Relationships are key to your marketing strategy. Retrieved 11 April 2010 from http

SugarCRM is an open source database management system. It is important to be able to manage customer databases without having to collate numerous spreadsheets of customer information. With SugarCRM it simplifies being able to organize and track people, companies and sales opportunities [1]. Another advantage of SugarCRM is the ability to measure and report customer information across your company [2]. SugarCRM Community Edition is a free application and it is open source so the software can be altered to suit the users' needs. Not all companies have the same requirements when it comes to implementing a CRM, so the advantage of using SugarCRM is it gives users the flexibility to modify the source code [3]. To gain greater benefits of SugarCRM there is a professional edition for US$360 per licence or the Sugar Enterprise Edition for US$600 per licence [4]. A CRM solution will focus on automating and improving current processes and practices mainly supporting sales, marketing, customer service and support as Gupta & Shukla (2002) attest [5]. Implementing a CRM can be a risky business according to Bohling, et al (2006) [6]. Depending on the size of the organization and the current CRM system in operation, if any, implementing a CRM requires plenty of planning and preparation. Also, once a system is up and running, it is important to evaluate the success of the CRM and continue to refine and develop the CRM. References [1] Organise & Share Customer Information. Retrieved 12 April 2010 from http://www.sugarcrm.com/crm/resources/crm-new [2] Measure & Report Across your Company. Retrieved 12 April 2010 from http://www.sugarcrm.com/crm/resources/crm-advanced [3] Open Source CRM. Retrieved 12 April 2010 from http://www.sugarforge.org/content/open-source/ [4] Sugar Editions. Retrieved 12 April 2010 from http://www.sugarcrm.com/crm/products/editions.html [5] Gupta, M.P., and Shukla, S. (2002). Global Business Review 2002; 3; 99. Learnings from Customer Relationship