We felt a need to both identify and then test the set of competencies and skills required at the individual rep level”, stated Reeves. AA-ISP Founder and CEO, Bob Perkins goes on to note, “For years corporations have made significant investments in hiring, training, and on-boarding inside sales professionals. Yet there remains a need to, quantify, measure, and then test these skills to assure an individual was competent. We selected BrainX [www.BrainX.com] because their unique on-line learning system. If a salesperson doesn’t meet the required knowledge and skill level the BrainX on-line learning system builds a personal set of Sales Courses and simulations to help the salesperson master the required knowledge and skills so they can pass the accreditation requirements.