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The students walked the whole team through Design Thinking by using the process to solve a problem with us. That was a moment of clarity for me. It is like the scientific method for makers!

I found  AJ Juliani’s “Launch” framework

We need to understand that being creative and solving problems takes time and effort. The agency for the students is in their ability to create the content they want anywhere and anytime, and take it as far as they want.

Design thinking has come a long way since I wrote about it here in 2008. The most valuable company in the world places design at the center of everything it does. Designers are on the founding team of countless disruptive startups. Domains such as healthcare, education, and government have begun to prototype, iterate, and build more nimbly with a human-centered focus. Now that design thinking is everywhere, it’s tempting to simply declare it dead—to ordain something new in its place. It’s a methodology always in pursuit of unforeseen innovation, so reinventing itself might seem like the smart way forward. But in practice, design thinking is a set of tools that can grow old with us.

And I’d argue that in order to create sustained competitive advantage, businesses must be not just practitioners, but masters of the art.

Umpqua