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Breaking News English ESL Lesson on Facebook and MySpace - 0 views

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    Facebook and MySpace start 'hyper-targeting' The world of advertising is set to change as social networking sites open up their pages to advertisers. The sites Facebook and MySpace are now seemingly locked in a battle to win over advertisers by offering them exclusive access to visitors' pages on their websites. Both sites will allow companies to place targeted adverts based on the information their users have provided in their profile. There is a huge amount of data for advertisers to aim at, including geographical details, hobbies, employment, likes and dislikes and a whole world more. This opens up enormous potential for advertisers for what is now being called 'hyper-targeting'. The sites have calmed fears that private information might be used. MySpace has assured its users that only data they choose to be made public will be available to advertisers. The social networking sites have hundreds of millions of users, half of whom logon to their personal pages on a daily basis. The sites allow people to connect with others across the globe and are now an important part of people's lives. Facebook CEO Mark Zuckerberg described how his new ads would work: "It's no longer just about messages that are broadcast by companies, but increasingly about information that is shared between friends," he said. Zuckerberg described how advertisers will also use Facebook to advertise: "The core of every user's experience on Facebook is their page and that's where businesses are going to start as well," he explained. He added: "The first thing businesses can do is design a page to craft the exact experience they want people to see." Companies such as Coca Cola, Microsoft and Sony have already signed up.
izz aty

Language and power - 0 views

  • Introduction What do the examiners say? What is it all about? Persuasive techniques in language Influential power - advertising Advertising and special lexis Grammar and advertising Semantics and advertising Pragmatics and advertising Discourse structures in advertising Finding more Influential power - politics Political rhetoric Parliamentary language Special lexis in politics The sound bite Influential power - media Lexis and semantics in the media Pragmatics in the media Grammar in the media Structures in media texts Influential power - culture Instrumental power - law The lexicon of law The structures of legal language Advocacy Instrumental power - education Classroom management Instrumental power - business Special lexis in business Buzzwords Forms of address in business Business discourse structures Corporate language Specimen exam questions Example texts with interpretation Printing and copying this guide Maximize
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    This guide is written for students who are following GCE Advanced level (AS and A2) syllabuses in English Language. This resource may also be of general interest to language students on university degree courses, trainee teachers and anyone with a general interest in language science. On this page I use red type for emphasis. Brown type is used where italics would appear in print (in this screen font, italic looks like this, and is unkind on most readers). 
izz aty

10 Simple Ways to Improve Your English | Malaysia Students - 0 views

  • Watch English movies with subtitles
  • Listen to English songs
  • Start a blog in English
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  • Write in your diary/journal in English
  • Be best friends with a good English dictionary
  • Speak the language whenever you can
  • Learn a new word a day
  • learn new phrases, idioms or proverbs a day.
  • Learn at your own pace
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    I've just thought up of some simple ways for anyone who is interested in improving their English. I myself am trying to improve in this language each day. There's always so much to learn and it can be really fun! You just need to have the passion and enthusiasm to better yourself. This is what most people would advise: read. Read anything and everything in English. You can read story books, newspapers, magazines, blogs, comics, English textbooks, instructions and ingredients on food packages, advertisements, etc. For story books, don't force yourself to read something too difficult or something you know you won't enjoy. Make reading fun! Read books that you ENJOY reading. I hate to read books that bore me too.
izz aty

Teach a Kid to Argue - Figures of Speech - 0 views

  • Just as I was withdrawing money in a bank lobby, my 5-year-old daughter chose to throw a temper tantrum, screaming and writhing on the floor while a couple of elderly ladies looked on in disgust. (Their children, apparently, had been perfect.) I gave Dorothy a disappointed look and said, “That argument won’t work, sweetheart. It isn’t pathetic enough.” She blinked a couple of times and picked herself up off the floor, pouting but quiet.
  • Rhetoric doesn’t turn kids into back-sassers; it makes them think about other points of view.
  • let’s face it: Our culture has lost the ability to usefully disagree. Most Americans seem to avoid argument. But this has produced passive aggression and groupthink in the office, red and blue states, and families unable to discuss things as simple as what to watch on television.
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  • An argument is good; a fight is not. Whereas the goal of a fight is to dominate your opponent, in an argument you succeed when you bring your audience over to your side
  • In the world of rhetoric, argument by the stick is no argument. It never persuades, it only inspires revenge.
  • After every fight I’d ask him, “Did you get the other kid to agree with you?”
  • To disagree reasonably, a child must learn the three basic tools of argument. I got them straight from Aristotle, hence the Greek labels: logos, ethos, and pathos.
  • Logos is argument by logic.
  • Ethos, or argument by character, employs the persuader’s personality, reputation, and ability to look trustworthy.
  • In rhetoric, lying isn’t just a foul because it’s wrong, it’s a foul because it’s unpersuasive
  • pathos, argument by emotion
  • Pathos happens to be the root word for “sympathy.”
  • Logos, ethos, and pathos appeal to the brain, gut, and heart of adult and kid alike. While our brain tries to sort the facts, our gut tells us whether we can trust the other person, and our heart makes us want to do something about it. They’re the essence of effective persuasion.
  • When my children made an honest attempt to persuade me to let them watch television, for instance, I gave in whenever possible: The win felt doubly rewarding to them.
  • My kids grew so fond of debate, in fact, that they disputed the TV itself. “Why should I eat candy that talks?”
  • It was as if I’d given them advertising immunization shots.
  • Indeed, as my children get older and more persuasive, I find myself losing more arguments than I win. They drive me crazy. They do me proud.  
  • 1. Argue to teach decision-making.
  • 2. Focus on the future.
  • 3. Call “fouls.”
  • 4. Reward the right emotions.
  • 5. Let kids win sometimes.
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    Why would any sane parent teach his kids to talk back? Because, this father found, it actually increased family harmony.   By Jay Heinrichs
izz aty

Please consider supporting Autistic people via organizations other than Autis... - 0 views

  • there are better organizations out there to support
  • an organization that has no Autistic representation, and puts the majority of their monies into research initiatives that involve both eugenics and drastic and controversial therapies. 
  • Autism Speaks has no Autistic representation within their organization:
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  • Autism Speaks systematically excludes autistic adults from its board of directors, leadership team and other positions of senior leadership. This exclusion has been the subject of numerous discussions with and eventually protests against Autism Speaks, yet the organization persists in its refusal to allow those it purports to serve into positions of meaningful authority within its ranks.
  • Autism Speaks has a history of supporting dangerous fringe movements that threaten the lives and safety of both the autism community and the general public.
  • The anti-vaccine sentiments of Autism Speaks’ founders
  • Autism Speaks has promoted the Judge Rotenberg Center, a Massachusetts facility underDepartment of Justice and FDA investigation for the use of painful electric shock against its students. The Judge Rotenberg Center’s methods have been deemed torture by the United Nations Special Rapporteur on Torture (p. 84) and are currently the subject of efforts by the Massachusetts state government and disability rights advocates to shut the facility down. Despite this, Autism Speaks has allowed the Judge Rotenberg Center to recruit new admissions from families seeking resources at their fundraising walks.”(source)
  • Autism Speaks’ fundraising efforts pull money away from local communities, returning very little funds for the critical investments in services and supports needed by autistic people and our families. 
  •  local communities have complained that at a time when state budget cutbacks are making investment in local disability services all the more critical, Autism Speaks fundraisers take money away from needed services in their community.  In addition, while the majority of Autism Speaks’ funding goes towards research dollars, few of those dollars have gone to the areas of most concern to autistic people and our families–services and supports, particularly for autistics reaching adulthood and aging out of the school system
  • Autism Speaks’ advertising depends on offensive and outdated rhetoric of fear and pity, presenting the lives of autistic people as tragic burdens on our families and society.
izz aty

Regents' Test Essay Topics - 0 views

  • Discuss the influence that advertising has had on your life or the lives of your friends.
  • Is romantic love a good basis for marriage? Discuss.
  • Do you believe that violence in television programs leads to violence in our society? Explain.
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  • What would cause you to end a friendship? Explain.
  • If you could pass one law, what would it be? Why?
  • If you had the power to do one thing to improve the world, what would you do? Discuss.
  • Is it better to have loved and lost than never to have loved at all? Discuss.
  • If you could live in any city in the world, which would you choose and why?
  • Explain what motivates you to strive for good grades in college.
  • What would be the ideal number of chil- dren for you to have in a family? Discuss.
  • Why do many people prefer watching television news shows over reading newspapers? Discuss.
  • Name some place you would not like to go on a date and explain why you would choose not to go there.
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    Approved Regents' Test Essay Topics
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