"Location-based services need brands more than brands need them." - One of the more sober approaches to LBS I've heard recently. The rest of the article discusses the shortcomings of location-based advertising and the spammy nature of geofencing.
this is awesome. an LBS app to see what people are cooking nearby in their homes - cooks can sell leftovers or make extra, locals get fresh homemade meals. Only en France.
Though advertisers do not pay to use Pinterest, NAD ruled that the social curation site was enough of a marketing tool to warrant the proper disclosures on Nutrisystem's pins, which now read, "Results not typical. On Nutrisystem®, you can expect to lose at least 1-2 lbs per week. Individuals are remunerated. Weight lost on prior Nutrisystem® program."