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The Google X project is now officially in lock step with healthcare giant Novartis, the parent of Alcon, which produces some of the most-widely used contact lens products on the market, including Air Optix, FreshLook and Dailies. Novartis will work on turning Google's lab project into smart contact lenses for people around the world.

this could be a big deal

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

whoa, hadn't consider this, we just jump to the entire interweb being a network of virtual reality worlds and experiences. I need a drink.

says its just a fad... soccer is only big in US when its world cup time.. i guess we will see about if this holds true this time around

This is the thing Nicola wanted me to find.

led lights create this huge skyscraper billboard, where users can write up to 57 characters that will be displayed as part of the "write your headline" part of the campaign. theyre kicking adidas ass.

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