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As game developers and publishers look more and more to digital distribution as a way to bypass current brick-and-mortar game sellers -- in part to cut down on game reselling, a major loss to their bottom line -- we could be witnessing the beginning of a new model of game development. In the future, when you drop $60-$70 on a new game, you might just be buying the game engine and the background art, with the knowledge that the developers will be releasing content packs that provide entirely new, self-contained game experiences that build off the original title.

Performance advertising, and the offer walls that are familiar pitstops for many social game users, have been central to the discussion on monetization of social platforms since last fall. When criticism of low-quality and less-than-transparent offers came to light in that season’s offers controversy, developers, payments providers and observers wondered if the offers concept could regain not only its public image but also its monetization potential under new policy restrictions.