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The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices;  smartphones are considered "mission-critical" tools that 70% won't leave home without.

Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Cox Media Group's Oakland, Calif. television station, KTVU, has been testing a morning weather alert to subscribers along with an ad in the MMS message on mobile phones. The ad in the message typically ranges from five to 15 seconds, but more advertisers want to create shorter clips. The best-performing ad units are shorter, according to Mogreet CEO James Citron. "An automaker knows showing a five- or a 15-second video of a car performs better than 20 characters in text, banner or display ad," Citron said. He believes MMS is the only way publishers can reach 95% of Americans with mobile video.

Tout lets users post 15-second mobile videos and publish them to Tout.com and other social networks. Part of the WWE partnership includes the wrestling company taking an investment stake in the service. Some other numbers on how the relationship has worked out for Tout so far: The Tout app was downloaded more than 30,000 times for iOS and Android during and after Monday Night Raw. More than 400,000 people visited the app through Tout.com, mobile devices and WWE.com. More than a million Tout posts were viewed during and after the show, while more than 12,000 updates and replies were posted by users.

"Much progress has been made in the area of HD advertising, with the proportion of HD ads being delivered to TV outlets increasing by 150% between the second quarter of 2010 and the second quarter of 2012, according to a new report from video ad distribution and services provider Extreme Reach Inc. The research also found that 69% of all TV outlets are now capable of receiving and airing HD ads."

From Radian6 - Real calculations and measurements to calculate social media ROI - The ability to distinguish your brand as a pro in social media ROI - Real social media success stories and the ROI of each one - Social media metrics for different professionals - PR, Customer Service, Marketers and more Guide saved in Trendspotting-Industry Trends-Social-Guides/

shelfX is a self check-out RFID service -- users pick up a RFID card andw hen they pick up an item from the ShelfX  Smart Shelves, it recognizes the item you pick up, offers discounts -- go to shelfx kiosk after to "pay"

Mobile VoiP services growing

Lots of subscription services, look under BONUS: 20 Online Home Delivery Subscriptions

consumers seem to like the direct messaging service

When advertising digital services via video, it seems like screenshots of action are popular. Are they effective? I dunno.

hopes that fashion bloggers, stylists and photographers use it as a home base rather than scattering their curated content across services like Tumblr, Twitter and Pinterest. Although self-portraits and in-store items do sneak into the mix, most of the 2,000 beta users have stuck to the idea of spotting fashion on the street.

Key initiatives this season range from shoppable runways to digital fashion shows to "social service," where social media platforms help organize rides and more for busy buyers, editors and bloggers.

introducing a whole series of effects for their Google+ Hangouts service.

Hulu has joined Time Warner (NYSE: TWX) Inc. and the nation's five biggest cable service providers in a fight to stop Dish Network (NSDQ: DISH) from trademarking the term "TV Everywhere."

Tesco Clothing is helping online shoppers find the perfect size and fit with the company's virtual fitting room service. 

using social media to help link pets and their owners with pet sitters that match a specific criteria.  must link with facebook so they can see people's information

you make a reservation to a place and then Reserverr will do the rest and send you a confirmation

potential weekly topic?

Should disucss in weekly cheat sheet - this has repercussions for Pandora