15-second documentaries about the disaster in japan, will be a year-long project. makes sense to do these in short snippets due to the power problems over there :(
Social network that lets people easily share reviews of restaurants they've recently visited. Like a Japanese Yelp, BUT... the brown button next to each story means "I want to go," which could be a unique opportunity for local marketers since they can target these people who can declare intent. Mainly just a good declaring intent example.
Fatboy Slim did a live show on Nico Nico Douga, and the use of real-time comments over the videos (one of the primary features of the video service) spurred new ways of interacting and made the show more fun for participants and Fatboy Slim.