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Voice powered radio controlled car races over the internet?

Advertisers are reshaping the media pie. Publicis Groupe's ZenithOptimedia expects the internet to surpass newspapers this year as the nation's second-largest advertising medium, behind TV. By ZenithOptimedia's tally, the internet was the fifth-largest ad medium until 2009, when it powered past magazines and radio into the No. 3 spot. Nearly three-fourths of Zenith-Optimedia's internet breakout comes from what Ad Age currently counts as unmeasured spending (including paid search, online video and mobile ads); the rest comes from measured disciplines (display advertising, including display ads on social-media sites).