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Hallmark Cards Inc. is getting into the text-messaging world - but not the one that usually springs to mind. Text Bands, a new product from the Kansas City-based greeting card giant, aim to give kids a way to exchange positive messages when they meet in person. Kids wearing the colorful bands bump fists or shake hands, causing the the bands to light up and the message - up to 10 characters - to transfer. Each band can hold as many as 24 messages; they include filters to help prevent negative messages.

foursquare, FixYa, Cause.it, Thumb, InstaCC, Live OCD Free

encourage their readers to go from being a passive audience to an active community. The new Good.is is a place for people interested in creating change to spread awareness for different causes with a like-minded community - think change.org meets Facebook.

daily 11.1

toothbrush uses solar power to get electrons that cause a chemical reaction that is said to be able to replace toothpaste daily 8.24

Cause-based advertising. The article compares 4 different payment scenarios at a theme park. A study found that profit per rider was at it's highest when people could "pay what they want" and donate to charity (simultaneously), when purchasing photos of themselves on the amusement park rides.

macy's

Street art's maturation into a "legitimate" form is causing a lot of tension in the community.  File this with 'Exit Through the Gift Shop'.

L+ maybe? Good applications w/in cause marketing likely.

daily 1.18

Reddit people flashmobbing good causes is a tactic Brands should prob follow.

McDonald's cause marketing LBS execution.

Smart cause marketing execution.

Faux vcommerce execution for a cause marketing campaign related to child trafficking.

YouTube cause campaign