Most Recent Articles On Fashion Scoops More Articles By SHOP SMART: Snapette, the location-based social shopping app launched in 2011 by Harvard alumni Sarah Paiji and Jinhee Ahn Kim, has tapped actress Emma Roberts as its new fashion adviser.
Social networks like Twitter, Tumblr and Pinterest get lavished with deserved attention, but apps from the leading mobile categories should not be overlooked by anyone wanting to engage or advertise to mobile users. The average news app performs especially well, earning as much monthly time-in-app as Twitter, and (distant) second to only Facebook.