Doesn't the same hold true for technology?

I see this as needing to be repaired often. But it doesn't matter since it isn't going into production.

Not OTT or anything like that but a creative use of everyday mobile capabilities - maybe a similar effort can be rolled out for a client's campaign.

Over the air car upgrades?

Why would anyone do this? The time suck is so high and the execution is so inconvenient you could read a book on kindle or IRL in the time this will take.

Car pooling with Uber - Their largest goal yet.