Group items tagged

This could really come in handy for matching clients with pop up space. But more often we'll be able to use it to see what pop-ups are going on. Once it gets more developed, that is (not a lot of entries yet).

daily 8.6

"If she has a criticism of Facebook Exchange, it would be the restrictions on serving dynamic creative. "For eBay dynamic creative is the real win. We have dynamic inventory and millions of [products] across categories." Because of Facebook's restrictive creative upload requirements, that level of creative automation is simply not possible. Asked for a piece of advice for marketers dabbling in FBX, Wehrmaker said, "You have to be thoughtful about measurement and creative, but it's not a big stretch from what we've already been doing in the ad exchange space."

In certain locations, such as public squares, smartphone owners will be able to use an augmented reality app to project a virtual store - branded as Unlimited Yihaodian - over the top of their surroundings. Using the phone's accelerometer, customers will be able to move around digital rooms, displaying products available on Yihaodian's site, reports suggest. Account holders can then order items for delivery as they would if they were using the browser version.

Google is spearheading efforts into more connectivity globally. It will be interesting to follow what implications arise.

 Mapkin is a new platform that lets friends send each other personalized directions, with custom instructions and voice recordings. Once users have created a route from one point to another, they can begin to add elements along the way. Choosing from a list of popular stop-off points or creating their own, they can include points of interest such as restaurants, gas stations and parking spaces. Mapkin enables users to also add their own comments along the way - directing friends to avoid a particular junction or simply making instructions clearer or more fun. To replace the limited selection available with standard GPS navigation devices, directions can be complemented with users' own voice recordings. Maps can then be saved and shared with friends over email, SMS or social networks.

this is major buzz

the BilioTech will be an entirely new public space equipped with computers, e-readers and wifi access. Upon launch, the county hopes to have around 10,000 titles available to peruse on its devices. Personnel will still be on hand to help customers with their research and members will be able to take their e-books home with them by checking out e-readers.