80 pc of iBeacon signals are inaccurate: xAd exec - Mobile Commerce Daily - Analytics - 1 views
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John Rich on 07 May 14Whoa, I think the claim is that "80 percent of "current" location signals are reportedly inaccurate." Which would be legacy technology. The article states that iBeacons are much more accurate but not at scale yet so marketers need to be careful when doing location based marketing.