Looks like we have again reached a tipping point of sorts in the mobile market in the U.S. The analysts at Nielsen report that in May, smartphones for the first time started to outsell feature phones, at a ratio of 55 percent to 45 percent. And although all the talk for the last several months has been about the rise of Android, Nielsen says that Apple's iPhone was driving the trend.
This installation by Tesco, a market in South Korea actually puts a virtual store in unexpected places (like subway stations), and lets people shop with their phones. Effective? The move increased online sales by 133%, and made their chain the #1 online seller in Korea.