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Harry Potter e-books site Pottermore.com officially launches in October, but a "Magical Quill" contest that grants one million winners access to the beta site is drawing massive traffic. And beta accounts are popping up on eBay. For each of the seven days, a clue will be posted on the Pottermore homepage, leading those who solve it to the "Magical Quill"-the opportunity to register for early access to the site. A limited number of people are able to register each day, and the competition is designed to keep them glued to the site-though some winners immediately began selling their early-access accounts on eBay. (The bidding on one account is now up to $152.50.)

"Apple's reported plans for the smart home let Apple do what it does best, create a magical software experience while extracting a fee from developers. Who wins if Apple makes a smart home play?"

This is a pretty awesome store. They are always doing big things here.

Anti-vaxxers remind me of the (soon to be identified) Anti-tekkers. Anti-Tekkers will be on the other side of the digital divide not because they don't have the resources to cross it but because of religious or other forms of magical thinking, refuse to cross.

Making digital more physical from kids games to Leap Magic?

"Everything You Need to Know About CRISPR Gene Editing's Monster Year"

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