Group items tagged

"On March 21, 2011, my MacBook was stolen from my apartment in Oakland, CA. I reported the crime to the police and even told them where it was, but they couldn't help me due to lack of resources. Meanwhile, I'm using the awesome app, Hidden, to capture these photos of this guy who has my MacBook."

"How can brands do a better job of fostering these relationships so that they're at the forefront of consumer's minds? 1. Develop a great product. Not to resuscitate the Mac vs. PC argument, but there's a reason many people aren't hesitant to recommend their MacBook or iPhone to a friend. 2. Facilitate social sharing. Brands need to be engaged with consumers via social media, and brands need product sites and marketing programs that facilitate seamless social sharing. 3. Create sampling programs to reach digital consumers. Many influential digital consumers are eager to discuss their love of specific products and brands. Marketers need to reach and engage them in innovative ways, such as via sampling programs, contests, coupons. 4. Get game. Brand can introduce game element through badges, achievements, and prizes to turn their consumers to brand ambassadors and engage them in a fun way."

Hmm unconventional.

Slightly more affordable tech? Also interesting comment here about how tablet sales are cannibalizing PC/laptop sales.

Supposed leaked Apple roadmap for 2014.