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"By early 2013, the buzz surrounding wearable technology caught the attention of The Coca-Cola Company's Strategic Marketing Ventures team, which invests in high-potential startups aligned with Coke's core business, including digital music streaming service Spotify, social fitness community Endomondo and music licensing firm Music Dealers. Fitness bands and other activity monitors motivate people to be more active -- a key priority for Coke -- by letting users set personal goals and track everything from steps taken, to calories burned, to sleep."

SCiO pairs with your smartphone for $149 -- and can identify if a fruit is ripe or not, calorie counts, etc

Daily 3.3 Weekly - creating products and services with marketing budget, goal being to generate awareness not have a profit center

tracks calories, spending etc

bar codes on kids menu's